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市场营销毕业论文Yoho网在网络营销中存在的问题及对策分析


Yoho 网在网络营销中存在的问题及对策分析 摘要:近年来,网络营销发展的客观环境已经趋于成熟,越来越多的企业参与到网络营销 中。在网络时代,遵循市场导向的传统营销模式的弊端以渐渐暴露出来,企业营销逐步转 向网络营销模式。 Yoho 网是一家从媒体向电商的尝试者,到目前已经成为中国最大的流行 品牌网络销售平台。 Yoho 网成功的营销策略不仅造就了企业的成功,还对电子商务发展起 到了重要的影响, 同时也促进了我国商业的发展。 本文结合网络营销相关理论知识, 对 Yoho 网网络营销的现状做出研究分析,找出 Yoho 网在网络营销中存在的问题,并提出相应的 改进建议。 关键词: YOHO 网站; 网络营销; 营销策略 Research on Yoho net Marketing Mtrategy Abstract: In recent years, the objective environment of network marketing development has become mature, more and more enterprises participate in the network marketing. In the network era, the disadvantages of the traditional marketing mode that follow the market direction are gradually exposed, the marketing of the enterprise gradually turned to the network marketing mode.. Yoho network is a from the media to the electricity suppliers of the attempt, to the present has become China's largest popular brand online sales platform. The successful marketing strategy of Yoho network not only makes the success of the enterprise, but also has the important influence on the development of e-commerce, but also promotes the development of our country's business.. In this paper, the network marketing related knowledge, the status of Yoho network marketing to make research and analysis, find out the problems in the Yoho network marketing, and propose the corresponding improvement suggestions. Keywords: YOHO e-commerce; Network marketing; strategy 1 前言 1.1 研究背景及意义 21 世纪,人类进入了以计算机为基础的网络经济时代。网络技术的迅速发展对当今社 会产生了巨大的影响,也使企业的营销管理发生了巨大的变革,网络营销是一种适应网

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