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logistics English


物流英语
主编:王艳 制作:李晓新 2008年 2008年3月

物流英语
Unit 1 Introduction to Logistics Unit 2 Customer Service Unit 3 Warehousing Unit 4 Transportation and Distribution Unit 5 Packaging Unit 6 International Logistics Unit 7 Purchasing

物流英语
Unit 8 the Third Party Logistics Unit 9 Supply Chain Management Unit 10 Logistics Information Management

Unit 1 Introduction to Logistics
Text 1 What is Logistics Dialogue 1 Introduction to Logistics Company Text 2 Activities in Logistics System Dialogue 2 Visiting a Logistics Company

Text 1 What is Logistics
【Para 1】The Definition of Logistics(物流 1】 Logistics( 的概念) 的概念) There are various definitions of different edition. But in general, there are mainly two types of definition in practice.

Text 1 What is Logistics
In Chinese Logistics Terms, logistics means the physical movement of goods from the supplier point to the receive point. Based on practical need, integrated organically the variety of the basic functional activities including transportation, storage, loading and unloading, handling, package, distribution and information management, etc.

Text 1 What is Logistics
The Council of Logistics Management has adopted this definition of logistics:Logistics logistics: is that part of the supply chain process that plans, implements, and controls the efficient, effective flow and storage of goods, services, and related information from the point of origin to the point of consumption in order to meet customers’ requirement. customers’

Text 1 What is Logistics
【Para 2】The importance of Logistics(物流的重 2】 Logistics( 要性) 要性) Since the beginning of human civilization, there has been the “move” of the goods, so we should say, move” “logistics is anything but a newborn baby.” However, baby.” when it comes to modern logistics, most professionals in the business consider it one of the most competitive and exciting jobs, invisible as it is. “Logistics is a unique global pipeline that operates 24 hours a day, seven days a week and 52 weeks a year, planning and coordinating the transport and delivery of products and service to customers the world over.” over.”

Text 1 What is Logistics
【Para 4】Development of Logistics Management(物流管 4】 Management( 理的发展) 理的发展) Logistics management has evolved over the last three decades from the narrowly defined distribution management to the integrated management and to the global supply chains. The mission of logistics management is to plan and coordinate all activities to achieve desired levels of delivered service and quality at he lowest possible cost. In order to succeed in today’ today’s global marketplace, companies must be ever cognizant of these trends and develop a logistics management strategy that capitalizes on the best-of-breed technology solution best-ofavailable today, so that they can meet the demands of their customers today and be well prepared for the future.

Text 1 What is Logistics
New Words and Phrases logistics definition implement civilization professional pipeline n. 后勤学, 物流 n. 定义,概念 v. 履行,推进 n. 文明 n. 专家,专业人员 n. 管道

Text 1 What is Logistics
acquisition manufacture storage distribution maintenance disposition construction provision volatile n. 获得 n./v. 加工,制造 n. 储存,仓储 n. 配送 n. 维持 n. 配置 n. 建 设,构成 n. 供应,提供 adj. 多变的

Text 1 What is Logistics
critical 的 budget evolve integrate cognizant capitalize 用 adj. 关键性的,决定性 n. 预算 v. 演变,发展 v. 整合,综合 adj. 知道的,认识的 v. 变成资本,作资本

Text 1 What is Logistics
Notes 1.There are various definitions of different edition. 物流的定义有很多版本。

Text 1 What is Logistics
2.In Chinese Logistics Terms, logistics means the physical movement of goods from the supplier point to the receive point. Based on practical need, integrated organically the variety of the basic functional activities including transportation, storage, loading and unloading, handling, package, distribution and information management, etc. 国家标准物流术语中,物流定义为物品从供 应地向接受地的实体流动过程,根据实际需要, 将运输、储存、装卸、包装、配送、信息处理等 基本功能实现有机结合。

Text 1 What is Logistics
3.The Council of Logistics Management has adopted this definition of logistics:Logistics is that part of logistics: the supply chain process that plans, implements, and controls the efficient, effective flow and storage of goods, services, and related information from the point of origin to the point of consumption in order to meet customers’ requirement. customers’ 美国物流管理协会修订了物流的定义:物流 是供应链过程中的一部分,是以满足客户需要为 目的的,为提高产品、服务和相关信息从起始点 到消费点的流动储存效率和效益而对其进行计划、 到消费点的流动储存效率和效益而对其进行计划、 执行和控制的过程。

Text 1 What is Logistics
4.However, when it comes to modern logistics, most professionals in the business consider it one of the most competitive and exciting jobs, invisible as it is. 说到现代物流,业内专家认为,尽管看 不见摸不着,却是最富有挑战性和最激动 人心的工作。

Text 1 What is Logistics
5.This implies that management must first understand what those requirements are before a logistics strategy can be developed and implemented to meet them. 这意味着在开发和推进客户满意的物流 战略前,必须首先切实理解他们的需求。

Text 1 What is Logistics
6.In practice, logistics refers to the systematic management of the various activities required from the point of production to the customer. 实际上,物流是指从生产地点到客户所 需各种活动的系统管理。

Text 1 What is Logistics
7.Getting the right amount of goods to the right place at the right time is critical, especially in an age when budgets are tight and customers demands are unpredictable. 尤其是资金预算紧张和客户需求无法预 测时,在正确的地点和时间得到正确数量 的货物才显得颇为关键。

Text 1 What is Logistics
8.Logistics management has evolved over the last three decades from the narrowly defined distribution management to the integrated management and to the global supply chains. 物流管理在最近30年中从狭义的配送管 物流管理在最近30年中从狭义的配送管 理至一体化管理,最后发展为全球供应链 管理。

Text 1 What is Logistics
9.In order to succeed in today’s global marketplace, today’ companies must be ever cognizant of these trends and develop a logistics management strategy that capitalizes on the best-of-breed technology solution best-ofavailable today, so that they can meet the demands of their customers today and be well prepared for the future. 为了赢得全球市场,在现有的资金和技术条 件下,公司必须清楚地知道自己的发展意向以及 相关的物流战略,以便于公司能够满足客户需求 并为未来的发展做好充足的准备。

Text 1 What is Logistics
Exercises Ⅰ Pair work:talking face to face, and think work: it over, discuss the following questions. 1.What is logistics? 2.Why is logistics so important? 3.Is logistics something new? Why? 4.What is the logistics main function? 5.How do you understand the development of logistics management?

Text 1 What is Logistics
Ⅱ Fill in the blanks with the following words.
route location movement originate importance inventory purchase flow logistics storage

1.The aim of ___________ management is to minimize the amount of material in stock. 2. _________ is a hot topic in China and the whole world.

Text 1 What is Logistics
3.If the ship had sailed along the recommended _________ , it would have been able to avoid the heavy weather. 4.People generally consider logistics as the ______ of goods, it is partly right, but logistics is much more than that. 5.Logistics involves the _________ of goods, but also of people, as well as housing and feeding them.

Text 1 What is Logistics
6.The foreign company has to _________ 500 teu of garments from China every year. 7.The meaning of the word “logistics” firstly logistics” _______ from the military. 8.The __________ expenses will be for your account if you place an order of 100,000 tons of roll steel at a time. My workshop uses ten tons a month.

Text 1 What is Logistics
9.With the development of modern economy, people become more and more aware of the _________ of logistics. 10.Whether facilities are owned or rented, the 10. ________ of warehouses is extremely important.

Text 1 What is Logistics
Ⅲ Translate the following sentences into Chinese. 1.Modern Logistics is one of the most challenging and exciting jobs in the world. 2.Every company that sells products has to need the service of logistics. 3.Many experts hold the opinion that logistics is an iceberg, only the top of which is seen, what is unseen is much bigger.

Text 1 What is Logistics
4.As logistics manager’s roles and value have manager’ grown, the need for well-educated, talented wellprofessionals with a diverse array of skills has emerged. 5.Logistics is a unique global “pipeline” that pipeline” operates 24 hours a day, planning and coordinating the transport of products to customers the world over.

Text 1 What is Logistics
Ⅵ Translate the following sentences into English. 1.请为我们介绍一下当前中国的物流现状。 2.物流活动是供应链的构成部分。 3.在工业生产中,物流成为快速增长的利润 源。 4.发达国家的物流成本占国民生产总值的 10%左右。 10%左右。 5.物流活动的顺畅运转对于2008年北京奥运 .物流活动的顺畅运转对于2008年北京奥运 会有巨大的影响。

Dialogue 1 Introduction to Logistics Company
(Li Jian, the sales representative of
Zhongji Shipping company, is talking with Erik, A potential customer.) Li: Li:Welcome to our company, Mr. Erik.Nice to meet you. Erik: Erik:Me too. Li: Li:Mr. Erik, my name is Li Jian. Here is my card. I’m willing to introduce my company. I’ Erik: Erik:Thank you for a lot of care.

Dialogue 1 Introduction to Logistics Company
Li: Li:Our business covers import and export container transportation and agency, door to door pickup and delivery, customs clearance, warehousing and consolidation. Erik: Erik:I see. Li: Li:Zhongji has become one of the market leaders in China’s freight forwarding and China’ logistics industry today.

Dialogue 1 Introduction to Logistics Company
Erik:UhErik:Uh-huh. Li: Li:We have helped Ford to substantially reduce logistics costs. Erik: Erik:Please explain in detail.

Dialogue 1 Introduction to Logistics Company
Li: Li:Of course, that was one of the best results achieved in the beginning of the 2000s. Erik: Erik:One of the best results? In what way? Li: Li:We improved their management by optimizing their plans of demonstration before plunging into action. As a result, the overall utilization was raised considerably. Erik:It’ Erik:It’s amazing.

Dialogue 1 Introduction to Logistics Company
Li: Li:If you are concerned about logistics questions, you can ask any one. We have a reputation for top service. Erik: Erik:I hope so. Li: Li:If you have a moment, I’m hoping to visit I’ you. Erik: Erik:Well, you are welcome, I’d like to hear I’ your suggestion.

Dialogue 1 Introduction to Logistics Company
New Words and Phrases container transportation warehouse consolidation freight forward n. 集装箱 n. 运输 v. 仓储,储存 n. 集货,配货 n. 运输,运费 v. 发送,递送

Dialogue 1 Introduction to Logistics Company
optimize demonstration utilization pickup and delivery customs clearance plunge… plunge… into action v. 优化,充分利用 n. 运营 n. 利用 货物交接 通关,清关 把……投入 ……投入

Dialogue 1 Introduction to Logistics Company
Notes 1.Our business covers import and export container transportation and agency, door to door pickup and delivery, warehousing and consolidation. 我们公司业务涵盖了集装箱进出口运输 和代理,门到门交接货物,仓储和配货。

Dialogue 1 Introduction to Logistics Company
2.We improved their management by optimizing their plans of demonstration before plunging into action. As a result, the overall utilization was raised considerably. 我们在运营计划投入前对其进行优化, 从而提高了管理水平,全面的利用率得以 大幅度提升。

Dialogue 1 Introduction to Logistics Company
Exercises

Ⅰ Oral Practice: practice the above dialogue with your partner until you can learn the lines by heart.

Dialogue 1 Introduction to Logistics Company
Ⅱ Team work: make up a dialogue according to the following situation and practice it with your partner. Situation: Situation: Gary is a clerk of a logistics company. Now he is introducing the company to Jack, who pay a visit to the company.

Dialogue 1 Introduction to Logistics Company
Tips: Tips: 1. Excuse… Excuse… 2. Nice to meet you. 3. It’s very kind of you to … It’ 4. Our business covers… covers… 5. Our company provides logistics services such as… as… 6. I’ve come here today see whether you have interest I’ in our service. 7. If you have any questions, please feel free to contact me anytime. 8. I’m looking forward to our next meeting. I’

Dialogue 1 Introduction to Logistics Company
Ⅲ Write an e-mail to your customer, telling ethem politely and patiently like that: Contents: Contents: 1. 为有合作意向的客户介绍你的公司及主营 业务。 2. 附上公司的详细资料。 3. 洽谈初步的合作意向。

Dialogue 1 Introduction to Logistics Company
Ⅵ Fill in the blanks with the words in the following box.
manager deal with establish luggage representative corporation a good idea honestly

(Mr. Zhang, a representative of Beijing
Textiles Products Corporation, is coming to a logistics company. He is talking to Miss Wang, the secretary…) secretary…

Dialogue 1 Introduction to Logistics Company
Wang: Wang:Hello! Zhang: Zhang:Hello! Wang: Wang:What can I do for you? I am secretary. Zhang: Zhang:Yes. Glad to meet you. I am the ________ of Beijing Textiles Products _________. Wang: Wang:Please have a seat, and what would you like to drink, coffee or tea? Zhang: Zhang:Thanks, coffee please, and little sugar.

Dialogue 1 Introduction to Logistics Company
Wang: Wang:Ok, just a minute. Zhang: Zhang:As a representative of Beijing Textiles Products Corporation, I _____ hope to ______ business relation with you. Wang: Wang:We also hope to _______ you. But our _______ is not in at the moment. He will be back in an hour, and would you please wait for him for a while. I’m very sorry. I’ Zhang: doesn’ Zhang:It doesn’t matter.

Dialogue 1 Introduction to Logistics Company
Wang: Wang:But if you don’t mind I can take you to don’ our restroom and put your _____. Zhang:That’ Zhang:That’s ________. Wang: Wang:This way please.

Text 2 Activities in Logistics System
A logistics system can be made up of many different functional activities, some of which are described briefly below. 1】 service(客户服务) 【Para 1】Customer service(客户服务) In a broad sense, customer service is the output of the entire logistics system. It involves making sure that the right person receive the right product with the right quantity at the right place at the right time in the right condition at the right cost. At present, many logistics company may have a customer service department that handle complaints, special orders, damage claims, returns, billing problems, etc.

Text 2 Activities in Logistics System
【Para 2】Demand forecasting(需求预测) 2】 forecasting(需求预测) Demand forecasting estimate the need for precise amount of product and service that customers will require in the future. The logistics system can ensure the right products or services are available to meet those requirements. It involves in forecasting how much should be ordered from its suppliers, and how much of finished products should be transported in each market.

Text 2 Activities in Logistics System
【Para 3】Transportation(运输) 3】Transportation(运输) Transportation refers to the physical movement of goods from one point to another point. It includes specific activities such as selecting the transport mode, choosing the particular route, selecting the right carrier, complying with various local transportation regulations. Transportation is usually the most costly logistics activity. It may account for 40%40%-60% of a company’s total logistics cost. company’

Text 2 Activities in Logistics System
【Para 4】Warehousing(仓储) 4】Warehousing(仓储) Warehousing is an integral part of every logistics system. It plays an important role in providing a desired level of customer service at the lowest possible total cost. It refers to places where goods can be stored for a particular period of time. Generally, the greater the time lags between production and consumption, the larger the level of warehousing required.

Text 2 Activities in Logistics System
【Para 5】Inventory management(库存管 5】 management( 理) Inventory management deals with balancing the cost of maintaining additional products on hand against the risk of not having those items when the customer wants them. This task has become more complex as firms have gradually lowered inventory levels.

Text 2 Activities in Logistics System
【Para 6】Packaging(包装) 6】Packaging(包装) Industrial packaging focuses on protecting the product while it is being transported and stored. It conveys important information to inform the customer and provide protection during storage and transport. In a marketing sense, the package acts as a form of promotion or advertising. Its size, weight, color, and printed information attract customers and convey knowledge about the product.

Text 2 Activities in Logistics System
【Para 7】Procurement(采购) 7】Procurement(采购) Procurement is the purchase of materials and services from outside to support the firm’s firm’ operations from production to marketing, sales and logistics. It includes the selection of supply source location, timing of purchases, price determination, quality control and many other facets.

Text 2 Activities in Logistics System
【Para 8】Material handling(物资搬运) 8】 handling(物资搬运) Material handling is a broad sense concerning all short-distance movements of shortraw materials, work in process, or finished goods within a factory or warehouse. As materials handling tends to add costs rather than value to logistics systems, managers tends to minimize the number of handling whenever possible.

Text 2 Activities in Logistics System
【Para 9】Information management(信息管 9】 management( 理) Information links all areas of the logistics system together. Information processing is becoming increasingly automated, complex, and rapid. It is critical to the efficient functioning of system.

Text 2 Activities in Logistics System
【Para 10】Other logistics activities(其他物 10】 activities( 流活动) 流活动) Other activities such as waste disposal, return goods handling, etc. are also important. Logistics managers have to consider the social costs associated with waste disposal. The handling of returned goods, often referred to as reverse distribution, is an important part of the logistics process.

Text 2 Activities in Logistics System
New Words and Phrases functional 的 output complaint damage claim requirement adj. 功能上的,职责上 n. 产量,产品 n. 抱怨,投诉 n./v. 损失,损坏 n./v. 要求,索赔 n. 需求,要求

Text 2 Activities in Logistics System
transport transportation regulation integral warehouse inventory maintain convey n./v. 运输 n. 运输 n. 管制,规则 adj. 完整的 n./v. 储存,仓库 n. 库存,存货 v. 维持,保持 v. 传送,传递

Text 2 Activities in Logistics System
promotion procurement purchase facet reverse raw material work in process finished goods waste disposal n. 促进,提升,促销 n. 采购,获得 n./v. 采购 n. (事情之)一面 adj. 相反的,逆向的 相反的, 原材料 半成品,在加工产品 成品 废弃物处理

Text 2 Activities in Logistics System
Notes 1.In a broad sense, customer service is the output of the entire logistics system. 总的来说,客户服务是整个物流系统的 主要产出。

Text 2 Activities in Logistics System
2.It involves making sure that the right person receive the right product with the right quantity at the right place at the right time in the right condition at the right cost. 客户服务就是要以恰当的成本使恰当的 客户在恰当的时间,恰当的地点以恰当的 状况和恰当的价格收到恰当的产品。(这7 状况和恰当的价格收到恰当的产品。(这7 个“right”就是物流服务的核心理念) right”

Text 2 Activities in Logistics System
3.Demand forecasting estimate the need for precise amount of product and service that customers will require in the future. 需求预测就是估计客户将来对产品和服 务的准确需求数量。

Text 2 Activities in Logistics System
4.Transportation refers to the physical movement of goods from one point to another point. It includes specific activities such as selecting the transport mode, choosing the particular route, selecting the right carrier, complying with various local transportation regulations. 运输是指货物在不同地点之间的物理性 移动。它包括选择运输方式、具体路线、 恰当的承运人以及遵守各种运输法规等具 体活动。

Text 2 Activities in Logistics System
5.It plays an important role in providing a desired level of customer service at the lowest possible total cost. 仓储在以最低的可能成本提供相对满意 的客户服务水平方面占据着重要的地位。

Text 2 Activities in Logistics System
6.Generally, the greater the time lags between production and consumption, the larger the level of warehousing required. 一般来讲,生产与消费间隔的时间越长, 所需求的库存量越大。

Text 2 Activities in Logistics System
7.Inventory management deals with balancing the cost of maintaining additional products on hand against the risk of not having those items when the customer wants them. 库存管理平衡库存持有成本和销售损失 成本。

Text 2 Activities in Logistics System
8.Procurement is the purchase of materials and services from outside to support the firm’s firm’ operations from production to marketing, sales and logistics. 采购是指从企业外部进行原材料和服务 的购买,以保证公司生产、销售、物流的 正常运转。

Text 2 Activities in Logistics System
9.Material handling is a broad sense concerning all shortshort-distance movements of raw materials, work in process, or finished goods within a factory or warehouse. As materials handling tends to add costs rather than value to logistics systems, managers tends to minimize the number of handling whenever possible. 广泛意义上讲,物资搬运是指在工厂或仓库 内的原材料,半成品或成品的短距离移动。其在 物流系统中只能增加成本而不能创造价值,所以 经理们尽可能将搬运的数量降到最低。

Text 2 Activities in Logistics System
10.The handling of returned goods, often 10. referred to as reverse distribution, is an important part of the logistics process. 对退回货物的物流处理,通常被称作逆 向物流,是物流流程的重要组成部分。

Text 2 Activities in Logistics System
Exercises Ⅰ Team work:talking face to face, and work: think it over, discuss the following questions. 1.What are the activities in the logistics system? 2.Why is customer service so important in the logistics system? 3.Why is transportation the most costly logistics activity in the total logistics costs?

Text 2 Activities in Logistics System
4.What is main difference between warehousing and inventory management? 5.Information management is of great importance in modern logistics, isn’t it? Why? isn’ 6.What is reverse logistics?

Text 2 Activities in Logistics System
Ⅱ Fill in the blanks with the following words.
source activity success cost procurement analysis manager business alike land

1.Transport can be done by sea, air, ________, rail and pipe. 2.Mr. Wang is an inventory __________ in a bonded warehouse(保税仓库) in Capital warehouse(保税仓库) Airport.

Text 2 Activities in Logistics System
3.Logistics managers pay more attention to inventory at present, because inventory management can effectively reduce logistics __________. 4.Information is a key to the _________ of logistics strategy. 5.Warehousing is not a new ___________, but it has gained new functions in modern logistics.

Text 2 Activities in Logistics System
6.In every company customer service is ____________ of information for demand forecasting. 7.Every firm, large and small _______, needs logistics strategic planning for its development. 8.Packaging is one of the most important _________ which are included in logistics system.

Text 2 Activities in Logistics System
9._____________ deals with the buying of goods and services that keep the organization functioning. 10.Could you give me a brief __________ of 10. the present situation in relation to logistics in China.

Text 2 Activities in Logistics System
Ⅲ Translate the following sentences into Chinese. 1.In the past decades, important changes have occurred with the role of purchasing in modern logistics system. 2.Package can have both a consumer package and logistics package. 3.To make efficient use of the warehouse space, you should decide how large your orders must be.

Text 2 Activities in Logistics System
4.We should keep in mind that one logistics system does not fit all companies. The number of activities in a logistics system can vary from company to company. 5.The strategic placement of warehouses near the company’s major markets can improve the company’ customers service levels.

Text 2 Activities in Logistics System
Ⅵ Translate the following sentences into English. 1.过多的包装会增加物流成本, 然而包装不 .过多的包装会增加物流成本, 足可能引起货物损坏。 2.降低库存是为了全面有效地利用资金。 3.采购对公司的效益有很大影响。 4.正确的需求预测可以提高客户服务水平。 5.物资搬运在降低库存和提高生产率方面发 挥重要作用。

Dialogue 2 Visiting a Logistics Company
(Gary is from DaZhong Electric Company.
Peter is from ZhongJi Logistics Company. Gary is making an appointment with Peter on the phone) Gary: Gary:Hi! This is Gary calling ZhongJi Logistics Company. Peter: Peter:Good afternoon, its ZhongJi Logistics Company. Can I help you?

Dialogue 2 Visiting a Logistics Company
Gary: Gary:I’d like to speak to Peter who is in charge of warehousing. Peter: Peter:This is Peter. May I ask who’s calling? who’ Gary: Gary:Great! This is Gary from DaZhong Electric Company. I have been looking forward to meeting you. Do you have any appointments today? Peter: Peter:Nice to meet you! I have no appointment today.

Dialogue 2 Visiting a Logistics Company
Gary: Gary:Good. I’d like to meet you as soon as I’ possible and hope you give me some introduction about your company. (Gary goes to ZhongJi Logistics Company to meet Peter) Peter: Peter:I appreciate that you give me this opportunity to introduce my company. Gary: Gary:Thank you.

Dialogue 2 Visiting a Logistics Company
Peter: Peter:Our logistics company provides different means of transportation. And we are especially good at railway, highway and airway. Gary: Gary:I’m very impressed. However, I’d like I’ to know how well is your warehousing business. Peter: Peter:Yes, of course. Let me show you around. I’d like to show you the headquarters I’ and warehouse.

Dialogue 2 Visiting a Logistics Company
Gary: Gary:Ok, let’s go. let’ Peter: Peter:Take it easy. Where we stand is the headquarters. Let’ Let’s go down stairs. Since the whole company is very large, we’ll take a we’ car to warehouse.

Dialogue 2 Visiting a Logistics Company
Gary: Gary:After you! (arriving at the warehouse) Peter: Peter:This is our warehouse. Gary: Gary:Wow, what a big space! Peter: Peter:Our company can provide customers with a variety of goods inventory, such as raw material, semi-finished products, finished semiproducts, spare parts etc. We have special concessions on predominant goods and longlongterm contract.

Dialogue 2 Visiting a Logistics Company
Gary: Gary:I’m interested in that. Perhaps we will have the possibility of cooperation in the future. Peter:That’ Peter:That’s good news for us. We are looking forward to it.

Dialogue 2 Visiting a Logistics Company
New Words and Phrases warehouse means railway highway airway headquarters n. 仓库 n. 方法,手段 n. 铁路 n. 公路 n. 空运 n. 总部

Dialogue 2 Visiting a Logistics Company
concession in charge of raw material semisemi-finished products finished products predominant goods n. 优惠 负责,主管 原材料 半成品 成品 大宗货物

Dialogue 2 Visiting a Logistics Company
Notes 1.Our logistics company provides different means of transportation. And we are especially good at railway, highway and airway. 我们公司提供多种不同的运输方式,我 们尤其擅长于铁路,公路和航空运输。

Dialogue 2 Visiting a Logistics Company
2.Our company can provide customers with a variety of goods inventory, such as raw material, semi-finished products, finished semiproducts, spare parts etc. 我们公司可以为客户提供各种货物的库 存,诸如原材料,半成品,成品和零部件 等。

Dialogue 2 Visiting a Logistics Company
3.We have special concessions on predominant goods and long-term contract. long对于大宗货物和租期较长的合同,我们 都有特别的优惠。

Dialogue 2 Visiting a Logistics Company
Exercises

Ⅰ Oral Practice: practice the above dialogue with your partner until you can learn the lines by heart

Dialogue 2 Visiting a Logistics Company
Ⅱ Team work: make up a dialogue according to the following situation and practice it with your partner. Situation: Situation: Mary is a secretary of a logistics company. Now she is receiving the guest, who is willing to cooperate with her company.

Dialogue 2 Visiting a Logistics Company
Tips: Tips: 1. Do you have an appointment… appointment… 2. I have an appointment with… with… 3. I’d like to see the person in charge of… I’ of… 4. That’s the reason I’m here --- to build up the business That’ I’ relationship with you. 5. Do you have samples? 6. We will make every effort to give you full satisfaction. 7. We hope to establish regular business relations with you. 8. Looking forward to further news with interest. 9. With kindest regards.

Dialogue 2 Visiting a Logistics Company
Ⅲ Write an e-mail to your customer, telling ethem politely and patiently like that: Contents: Contents: 1. 邀请你的客户来公司参观。 2. 表示你合作的诚意,可以在价格上做出让 步。 3. 希望能与客户建立经常的业务关系。

Dialogue 2 Visiting a Logistics Company
Ⅵ Fill in the blanks with the words in the following box.
appointment treat workable enlarge satisfy quality reliable keep concession expect

(Mr. peter is sitting in the reception room
when Mr. John, the manager comes in and talks to him…) him…

Dialogue 2 Visiting a Logistics Company
Manager: Manager:Excuse me. Are you Mr. Peter? Peter: Peter:Yes, and you are… are… Manager: Manager:I’m John, the manager. My secretary has told me everything about you. Peter: Peter:How do you do! Manager: Manager:How do you do. I’m so sorry for I’ __________ you waiting for so long but I had an important _________ with my customer. Peter: doesn’ Peter:It doesn’t matter. Shall we begin?

Dialogue 2 Visiting a Logistics Company
Manager: Manager:Yes, of course. Peter: Peter:We learn from the Chamber of Commerce in your city that you deal a great deal of logistics business, and we hope to deal with you and ______ our business relation. Manager:That’ Manager:That’s true. We promise you will be ________ with our service. Peter:UhPeter:Uh-huh.

Dialogue 2 Visiting a Logistics Company
Manager: Manager:We have established _________ cooperation with many famous company such as P&G. We have reduced the logistics costs for them. Peter:It’ Peter:It’s amazing. Manager: Manager:Our service are of good_____ . But I don’t know whether the price is ______ or don’ not. Peter: Peter:If you are really interested in our services, we will make a ________.

Dialogue 2 Visiting a Logistics Company
Manager: Manager:I’d think about it further. Could I let you know tomorrow? tomorrow? Peter: Peter:No problem. I’ll _______ you I’ tomorrow. Manager: Manager:Ok. Mr. Peter. It’s time for supper, It’ and we’ll _____you in the Great Wall Hotel. we’ Mr. Peter, please. Peter:That’ Peter:That’s very thankful.

Dialogue 2 Visiting a Logistics Company
Supplementary Reading Development of Logistics Logistics is by no means a new subject area. Historically, the concept of logistics stems from specific facets of military and industrial management. In the military sense, logistics is concerned with the various aspects of maintenance and system/product support, particularly from the point in time when systems are in operational use. In the industrial or commercial sector, logistics has been defined to include such activities as material flow, product distribution, transportation, warehousing, and the like. In both situations, however, logistics has been considered as a “downstream” effort, and the downstream” requirements for logistics have not been very well defined or integrated.

Dialogue 2 Visiting a Logistics Company
In recent years, systems and products have become more complex as technology advances, and logistics requirements have increased in general. Not only have the costs associated with system/product acquisition increased significantly in the past decade, but the costs of logistics support have also been increasing at an alarming rate. At the same time, the current economic dilemma of decreasing budgets combined with upward inflationary trends results in less money available for both the procurement of new systems and for the maintenance and support of those items already in use.

Dialogue 2 Visiting a Logistics Company
Ⅰ Answer the following questions 1.Historically, what does logistics stem from? 2.In the industrial or commercial sector, how has logistics been defined? 3.In recent years, what have become complex technology advances? 4.What have been increasing at an alarming rate? 5.Why is the situation that there is less money available for both the procurement of new systems and for the maintenance and support of those items already in use?

Dialogue 2 Visiting a Logistics Company
Ⅱ Whether the following statements are true or false. ( )1. Logistics is a new subject area. ( )2. The requirements for logistics have been very well defined or integrated. ( )3. In the military, logistics is concerned with the various aspects of maintenance and system/product support. ( )4. In recent years, systems and products have become less complex when technology advances. ( )5. The costs associated with system/product acquisition decreased significantly in the past decade.

Unit 2 Customer Service
Text 1 What is Customer Service Dialogue 1 Delay of Delivering Text 2 How to Improve Customer Service Level Dialogue 2 Making a Complaint

Text 1 What is Customer Service
【Para 1】What is Customer?(什么是客户?) 1】 Customer?(什么是客户?) In logistics system, the term customer means the object of delivery, or simply speaking, persons or units that receive the goods. In practice, it can be considered as being composed of two parts ---internal and external customers. The internal customers involve persons or departments within a firm. In contrast, external customers, in the supply chain, range widely from wholesalers, retailers, endendusers to other down-stream enterprises. Whoever the downcustomers are, their demand for logistics service acts as a driving force that stimulates the development of logistics.

Text 1 What is Customer Service
【Para 2】The Definition of Customer Service(客 2】 Service( 户服务的定义) 户服务的定义) Customer service is normally defined as the service provided to the customer from the time the order is placed till the order is delivered. In fact, it is much more than this. It contains every aspect of the relationship between the manufacturer, supplier and customer. Under this definition it includes price, product range on offer, after-sales service, product afteravailability, in other words, the total activity of servicing the customer.

Text 1 What is Customer Service
【Para 3】Two Elements of Customer 3】 Service(客户服务的种类) Service(客户服务的种类) Almost no company provides all its customers with the same level of customer service. The service contains two major elements----basic elements----basic service and value-added valueservice. Basic service refers to the basic level delivered to all customers, whether less profitable or most profitable, they should receive service not lower than this level.

Text 1 What is Customer Service
In addition to basic service, firms sometimes offer extra service such as personal package to certain customers, who are considered as key customers by the firm. Such service exceeding the basic level is called valuevalue-added customers. Once the firms decide to provide value-added service for customers, valuethey are immediately involved in the activities of customizing. Of course, firms have to undertake basic service promise before engaging in value-added service. value-

Text 1 What is Customer Service
【Para 4】The role of Customer Service(客户服务 4】 Service( 的作用) 的作用) In the process of logistics integration customer service plays a significant role. Logistics system, with functions of transportation, warehousing and other associated activities, creates time and place utility for products. It tries to ensure that the customers receive the right product in the right place, at the right time, in the right condition, and at the right price. Besides, a customer can not be satisfied unless he obtains an on-time and accurate delivery which can only be onprovided by perfect logistics system. Customer service is thus considered as the output of logistics system.

Text 1 What is Customer Service
New Words and Phrases delivery internal external wholesaler retailer stimulate manufacturer n. 交付,递送 adj. 内部的 adj. 外部的 n. 批发商 n. 零售商 v. 刺激,鼓舞 n. 生产商,制造商

Text 1 What is Customer Service
supplier availability element exceed undertake process utility output n. 供应商 n. 有效性,可利用的 n. 元素,成份 v. 超出,超越 v. 着手,履行 n. 过程,进展 n. 效用 n. 产出

Text 1 What is Customer Service
supply chain 供应链 endend-user 终端用户 downdown-stream enterprises 下游企业 afterafter-sales service 售后服务 valuevalue-added service 增值服务

Text 1 What is Customer Service
Notes 1.In logistics system, the term customer means the object of delivery, or simply speaking, persons or units that receive the goods. 在物流系统中,“客户” 在物流系统中,“客户”一词是指递送 服务的对象,简单来说就是接受货物的个 人或单位。

Text 1 What is Customer Service
2.In contrast, external customers, in the supply chain, range widely from wholesalers, retailers, endend-users to other down-stream enterprises. down相反而言,外部客户分布于供应链各个 部位,从批发商、零售商到最终用户或其 他下游企业。

Text 1 What is Customer Service
3.Whoever the customers are, their demand for logistics service acts as a driving force that stimulates the development of logistics. 不论客户是谁,他们对物流服务的需求 驱动刺激着物流业的发展。

Text 1 What is Customer Service
4.Customer service is normally defined as the service provided to the customer from the time the order is placed until the order is delivered. 客户服务通常被定义为从下订单开始到 订单履行结束期间为客户提供的服务。

Text 1 What is Customer Service
5.Under this definition it includes price, product range on offer, after-sales service, afterproduct availability, in other words, the total activity of servicing the customer. 在这种解释下,客户服务包括价格和产 品的变化、售后服务以及产品的可得性, 换言之,就是服务客户的所有活动。

Text 1 What is Customer Service
6.Almost no company provides all its customers with the same level of customer service. 几乎没有公司为所有客户提供单一的服 务水平。

Text 1 What is Customer Service
7.Basic service refers to the basic level delivered to all customers, whether less profitable or most profitable, they should receive service not lower than this level. 基本服务是指提供给所有客户的基本服 务水平,无论利润微薄还是丰厚,客户都 应得到不低于该水平的服务。

Text 1 What is Customer Service
8.In addition to basic service, firms sometimes offer extra service such as personal package to certain customers, who are considered as key customers by the firm. 除了基本服务,对于公司的某些关键客 户,公司为他们提供诸如个性化包装等的 额外增值服务。

Text 1 What is Customer Service
9.Of course, firms have to undertake basic service promise before engaging in valuevalueadded service. 当然,公司必须在提供增值服务之前履 行基本服务的承诺。

Text 1 What is Customer Service
10.Logistics system, with functions of 10. transportation, warehousing and other associated activities, creates time and place utility for products. 物流系统通过运输、仓储及其他相关活 动的运作为产品创造了时间和空间效用。

Text 1 What is Customer Service
Exercises Ⅰ Pair work:talking face to face, and think work: it over, discuss the following questions. 1.What is customer service? 2.What is the difference between internal customer and external customer? 3.What is basic service?

Text 1 What is Customer Service
4.Why are firms willing to offer add-valued addservice for certain customers? 5.Customer service is the output of the logistics system, isn’t it? isn’

Text 1 What is Customer Service
Ⅱ Fill in the blanks with the following words in the box.
available personal output analysis external customers retail demand place utility response convenient

1.Transportation, by moving goods from one place to another place, creates________ for products. 2.To satisfy customers with special taste, manufactures have to provide _______ services.

Text 1 What is Customer Service
3.In the supply chain, _________ may contain wholesalers, retailers and end-users. end4.There is a great ________ for foreign investment in the western part of China. 5.We should make an ________ of products, depending on who use them and how they are used. 6.We must distribute the products to as many places as possible so that our customers find it _______ to get them.

Text 1 What is Customer Service
7.Customer service is considered as the________ of logistics system. 8.The key point in distribution is whether the product is ________ where the customer wishes to consume it. 9.One of the basic tasks of a logistics analyst is to determine customer _______ to service. 10.Generally speaking, soap can be found in a 10. ______ shop.

Text 1 What is Customer Service
Ⅲ Translate the following sentences into Chinese. 1.The level of customer service a firm offers not only determines whether existing customers will remain customers, but how many potential customers will become customers. 2.Many companies report that most profitable customers are not their largest customers, but their mid-size customer. mid-

Text 1 What is Customer Service
3.The role of customer service is to provide “time and place utility” in the transfer of goods utility” and services between buyers and sellers. 4.The basic task of customer service is to analyze customers’ needs and set customer customers’ service levels. 5.It’s estimated that a firm’s 80% profit are It’ firm’ generated by 20% customers.

Text 1 What is Customer Service
Ⅳ Translate the following sentences into English. 1.在物流系统中,客户服务是关键活动之一。 2.出色的顾客服务能够为供应链中的所有成员增值。 3.客户服务是衡量物流系统有效性的尺度。 4.众所周知,物流系统的最终目的是使客户满意。 5.产品和服务只有在客户的手里才具有价值。

Dialogue 1 Delay of Delivering
(Mr.Wang bought a TV in Dajin Electric
Appliance Company just now. Mary is a clerk of Customer service department. Now he is in the Customer service department) Wang:Here’ Wang:Here’s a TV Set I have just bought here. Will you deliver them for me? me? Mary: Mary:All right. We render the service of delivering goods to customer’s house. Please customer’ fill in the delivery form with your address, telephone number and the time when you are in

Dialogue 1 Delay of Delivering
Wang: Wang:Where shall I sign? Mary: Mary:Right here, above the dotted line, please. (Today is the deliver time.) Mary: Mary:Good afternoon. Customer service department. Can I help you? Wang: Wang:Good afternoon. This is Mr. Wang. I ordered a TV two days ago, June 12th. It’s It’ already five o’clock and it hasn’t arrived yet. o’ hasn’

Dialogue 1 Delay of Delivering
Mary: Mary:I’m really sorry, sir. It might have been on the way to your place. I’ll check it I’ immediately. Can I have your full name, address and phone number? Wang: Wang:Yes. Wang Xinguo, number 419 Hongqiao Road. My telephone number is 13656785678.

Dialogue 1 Delay of Delivering
Mary: Mary:Thank you, sir. I’ll I’ check it with our delivery department and call you back as soon as possible. Wang: Wang:All right, I’ll be waiting for your call.

Dialogue 1 Delay of Delivering
(Five minutes later) Wang: Wang:Good afternoon. This is Wang Xinguo. Mary: Mary:Good afternoon. This is customer service department. I must apologize, sir. Due to the traffic jams, we can’t make the delivery can’ of your goods today.

Dialogue 1 Delay of Delivering
Wang: Wang:Really? I find it hard to believe. I have already been waiting for nearly a whole day! Mary: Mary:I’m awfully sorry about it. Please accept our sincere apologies. Is tomorrow morning convenient for you?We’ll be glad to you?We’ make arrangements to send it again. Wang: Wang:OK. Mary: Mary:I assure you it won’t happen again. won’

Dialogue 1 Delay of Delivering
New Words and Phrases deliver render check awfully arrangement v. 交付,递送 v. 给予,提供 v. 查询,核对 adv. 非常,十分 n. 安排

Dialogue 1 Delay of Delivering
assure v. 保证 fill in 填写 due to 由于,因为 traffic jam 交通堵塞 make the delivery of 交货

Dialogue 1 Delay of Delivering
Notes 1.We render the service of delivering goods to customer’ customer’s house. 我们提供送货到家服务。

Dialogue 1 Delay of Delivering
2.Due to the traffic jams, we can’t make the can’ delivery of your goods today. 由于交通堵塞,我们今天无法送货。 3.We’ll be glad to make arrangements to send We’ it again. 我们非常乐意再为您安排送货。

Dialogue 1 Delay of Delivering
Exercises Ⅰ Oral Practice: practice the above dialogue with your partner until you can learn the lines by heart.

Dialogue 1 Delay of Delivering
Ⅱ Team work: make up a dialogue according to the following situation and practice it with your partner. Situation: Situation: Peter is a clerk of a customer service department. Now he is making arrangement to send goods for the customers.

Dialogue 1 Delay of Delivering
Tips: Tips: 1.Would you please deliver …for me? 2.Would you send … to my house? 3.When can we expect the delivery? 4.All goods bought here can be delivered free. 5.All our goods can be delivered within the 4th ring road. 6.24 hour delivery is guaranteed. 7.I’ll wrap it up nicely for you and have it sent before 5 o’clock this afternoon. o’ 8.Please write your name, address and phone number on the form.

Dialogue 1 Delay of Delivering
Ⅲ Write an e-mail to order the book you need, etelling them to deliver for you. Contents: Contents: 1. 在网上订购你所需要的书 2. 说明送货需求 3. 说明支付方式 4. 告知你的时间和地点

Dialogue 1 Delay of Delivering
Ⅳ Fill in the blanks with the words in the following box. charge any money order in cash delivery department in store gold sales assistant charge convenient

(Mary is making a telephone call to order a ring she has seen on TV)
Clerk: Clerk:Hello, this is the _________ speaking. Mary: Mary:Hello, I saw a ring in your commercial on TV yesterday. May I ______ that ring by phone?

Dialogue 1 Delay of Delivering
Clerk: Clerk:Sure. Do you know the sales number? Mary: Mary:Yes, it’s 4805. An 24k ______ ring. it’ Clerk: Clerk:Hold on, please. Let me check it for you. Yes, we have this ring _______. It’s 900 It’ yuan. You can place an order now. Please tell me your name and address. Mary:That’ Mary:That’s Mary, No.60 XinHua Street. Clerk: Clerk:Mary, No.60 XinHua Street.Mary. You need the ring with the sales number 4805.

Dialogue 1 Delay of Delivering
Mary: Mary:When can I get it? Saturday will be ________. Clerk: Clerk:Saturday, I will tell the _______. Mary: Mary:Do you ________ for the delivery? Clerk: Clerk:Yes, we will _______ 10 yuan for the delivery. Mary: Mary:How will I pay? Clerk: Clerk:You may pay _______ to our delivery man in Saturday. Mary: Mary:Thank you.

Text 2 How to Improve Customer Service Level
【Para 1】Urgency of improving customer service 1】 提高客户服务的紧迫性) (提高客户服务的紧迫性) In today’s fiercely competitive market, customers today’ face a great array of products and brand choices, prices and supplier. Many firms find it extremely difficult to retain existing customers and to create new customers. Though not every purchase depends on the formation of relationship between the firms and their customers, many actually do. Higher level of customer service resulting from improved logistics system can greatly benefit the implementation of market strategy. Therefore, the managers are now going all out to improve their logistics system to deliver superior customer service.

Text 2 How to Improve Customer Service Level
【Para 2】Contradiction between the service level 2】 and cost(服务和成本之间的矛盾) cost(服务和成本之间的矛盾) Firm’ Firm’s ultimate goal is to gain profits, not sales, so both level and cost have to be taken into account. Higher level of customer service usually results in increased cost. No logistics system can maximize service and minimize logistics cost simultaneously. Maximum customer service implies large inventory, frequent transportation and multiple warehouses, all of which raise logistics cost. Minimum logistics cost means least-cost transportation, low stock levels and leastfew warehouses.

Text 2 How to Improve Customer Service Level
【Para 3】Identifying customers’ needs(确 3】 customers’ needs( 定客户需求) 定客户需求) The start point is to study what the customers require. It is important to remember that no two customers will ever be exactly the same in terms of their service requirements. However, it will be the fact that the customers will fall into groups which are characterized by a similar service needs. A three-stage process threeis suggested here as follows: follows:

Text 2 How to Improve Customer Service Level
Identify the key parts of customer service as needed by customers Establish the relation of those service parts to customers Identify ‘group’ of customers according to group’ similarity of service preferences

Text 2 How to Improve Customer Service Level
【Para 4】Defining customers service objective(评价客户服 4】 objective( 务目标) 务目标) The purpose of logistics strategy is to provide customers with the level and quality of service that they require at less cost. In developing a market-driven logistics strategy the aim marketis to achieve ‘perfect service’ in a cost-effective way. The firm service’ costmust research the relative importance of these service output. The firm must also take into account competitor’s service competitor’ standards. It will normally want to offer at least the same service level as competitors’ service standards. But the competitors’ objective is to maximize profits not sales. The firm has to look at the cost of providing higher level of services. Some companies offer less service and charge a lower price. Other companies offer more service and charge a higher price. The firm ultimately establishes right objectives to guide its planning.

Text 2 How to Improve Customer Service Level
【Para 5】Reducing the cost of logistics 5】 system(降低物流系统的成本) system(降低物流系统的成本) An organization can not achieve logistics efficiency by reducing the cost of each sector in the logistics system. Logistics costs usually interact and are often negatively related. Therefore, the firm has to improve customer service by reducing the total logistics costs.

Text 2 How to Improve Customer Service Level
According to the service standards, the firm designs a logistics system that minimizes the cost of achieving these standards. Cost of logistics system can be calculated by the following formula: formula: TC = TFC + FWC + VWC + LSC TC = total logistics cost of proposed system TFC = total freight cost of proposed system FWC = total fixed warehouse cost of proposed system VWC = total variable warehouse cost of proposed system LSC = total cost of lost sales due to average delivery delay under proposed system

Text 2 How to Improve Customer Service Level
New Words and Phrases urgency fiercely competitive retain formation implementation n. 紧急,紧迫 adv. 强烈,极度地 adj. 竞争的 v. 保留,维持 n. 形成 n. 执行,落实

Text 2 How to Improve Customer Service Level
superior contradiction ultimate simultaneously imply frequent multiple identify characterize process similarity adj. 优秀的 n. 矛盾 adj. 最终的 adv. 同时的 v. 暗示,包含 adj.频繁的 adj.频繁的 adj.多样的 adj.多样的 v. 确认 v. 以…为特征 n. 过程,工序 n. 相似处,相似点

Text 2 How to Improve Customer Service Level
preference achieve competitor sector interact negatively calculate formula variable n. 偏爱 v. 完成,达到,实现 n. 竞争者 n. 环节 v. 互相作用,互相影响 adv. 否定地 v. 计算 n. 公式 adj. 可变的

Text 2 How to Improve Customer Service Level
a great array of result from result in take …into account fall into marketmarket-driven 大量的 发生,引起 致使,导致 对……加以考虑 ……加以考虑 分类 市场驱动

Text 2 How to Improve Customer Service Level
Notes 1.In today’s fiercely competitive market, today’ customers face a great array of products and brand choices, prices and supplier. 在今天激烈竞争的市场,客户面对大量 的产品、品牌、价格和供应商可供选择。

Text 2 How to Improve Customer Service Level
2.Higher level of customer service resulting from improved logistics system can greatly benefit the implementation of market strategy. 完善的物流系统带来的高水平物流服务 能够极大地促进市场战略的实施。

Text 2 How to Improve Customer Service Level
3.Therefore, the managers are now going all out to improve their logistics system to deliver superior customer service. 因此,经理们都在尽其所能完善他们的 物流系统以提供优质的物流服务。

Text 2 How to Improve Customer Service Level
4.Firm’s ultimate goal is to gain profits, not Firm’ sales, so both level and cost have to be taken into account. 公司的最终目标是获得利润的增长,而 不是销售量,因此服务水平和成本必须考 虑。

Text 2 How to Improve Customer Service Level
5.No logistics system can maximize service and minimize logistics cost simultaneously. 没有任何一个物流系统能同时做到服务 水平最高和成本最低。

Text 2 How to Improve Customer Service Level
6.Maximum customer service implies large inventory, frequent transportation and multiple warehouses, all of which raise logistics cost. 物流服务最大化意味着大量的库存、频 繁多次的运输以及多样化的仓库,所有这 一切都会增加物流成本。

Text 2 How to Improve Customer Service Level
7.It is important to remember that no two customers will ever be exactly the same in terms of their service requirements. 重要的是没有两个客户的需求完全一致。

Text 2 How to Improve Customer Service Level
8.However, it will be the fact that the customers will fall into groups which are characterized by a similar service needs. 然而,在实践中我们必须按照相似的客 户需求将客户分类。

Text 2 How to Improve Customer Service Level
9.In developing a market-driven logistics marketstrategy the aim is to achieve ‘perfect service’ service’ in a cost-effective way. cost在推进市场驱动的物流战略中,目标是 以有效的低成本获得“完美的服务” 以有效的低成本获得“完美的服务”。 10.The firm must also take into account 10. competitor’ competitor’s service standards. 公司必须考虑竞争者所能提供的服务标 准。

Text 2 How to Improve Customer Service Level
11.An organization can not achieve logistics 11. efficiency by reducing the cost of each sector in the logistics system. Logistics costs usually interact and are often negatively related. 一个组织仅仅通过降低物流系统其中一 个环节的成本,是不可能提高物流效率的。 物流各个部分的成本通常相互作用以及此 消彼长的。

Text 2 How to Improve Customer Service Level
Exercises Ⅰ Team work:talking face to face, and work: think it over, discuss the following questions. 1.Why is it urgent to improve customer service? 2.Every purchase depends on relationship between the firms and their customers. Doesn’t Doesn’ it? 3.What is contradiction between the service level and cost?

Text 2 How to Improve Customer Service Level
4.How do you understand the three-stage threeprocess suggested in the text? 5.Why is it necessary to analyze competitor’s competitor’ service standard for the firm? 6.As a logistics manager, how do you reduce the cost of logistics system?

Text 2 How to Improve Customer Service Level
Ⅱ Fill in the blanks with the following words.
profit offset response handle competitive proximity basic service role coordinate determine

1.Once their orders are accepted, all customers should be treated equally by receiving _________. 2.It’s my job to ________ customer’s response It’ customer’ to logistics service. 3.Customer service plays a significant ______ in the development of all firms.

Text 2 How to Improve Customer Service Level
4.A firm may have a customer service department or customer service employees that _______ complaints, special orders, damage claims, etc. 5.The mission of logistics management is to plan and ________ all logistics activities to achieve desired level. 6.In today’s ________ market, firms find it today’ extremely difficult to crate new customers. 7.You can learn about your customer’s customer’ _________ by analyzing inventory information.

Text 2 How to Improve Customer Service Level
8.Every company ultimate goal is to gain --_________, not sales. --_________, 9.I think if our warehouses are located in the ________ of customers, we can offer better afterafter-sale service. 10.Good logistics plan ______ the cost of 10. warehousing and transportation of products.

Text 2 How to Improve Customer Service Level
Ⅲ Translate the following sentences into Chinese. 1.There are many aspects of customer service, ranging from on-time delivery to after-sales onaftersupport. 2.Wal-Mart’s great success in marketing Wal-Mart’ should be attributed to its superiority in information technology and inventory management.

Text 2 How to Improve Customer Service Level
3.Many international firms operate owned facilities in foreign markets in order to complete effectively on a customer service basis. 4.In general, a firm can provide a higher level of service to its domestic customers than to its foreign customers. This is primarily caused by the distance products must be transported and delays due to customs procedures. 5.The reduction in transportation cost may raise the cost of holding inventory.

Text 2 How to Improve Customer Service Level
Ⅳ Translate the following sentences into English. 1.质量好的商品虽然花费高,但从长远来看是经济 的。 2.公司应该采取相应的措施提高客户服务水平。 3.你很难解释什么是客户服务,客户服务又做些什 么? 4.很多公司已经建立了以客户为中心的市场战略。 5.除了基本服务,公司还会为关键客户提供特色服 务。

Dialogue 2 Making a Complaint
(Judy, a clerk in a Sun Textile Import and
Export Co., Ltd, is complaining about the cargo to Sandy, a logistics company clerk.) Judy: Judy:Hello, may I speak to Sandy? Sandy: Sandy:Yes, speaking please. Judy: Judy:This is from Judy in Textile Import and Export Co., Ltd

Dialogue 2 Making a Complaint
Sandy: Sandy:How are you? I think the cargo have already reached you. Is there anything else I can do for you? Judy: Judy:Yes. We regret tell you that the goods you sent us are not in conformity with the terms of the contract. On examination, we find a shortage in the delivery. Sandy: Sandy:Oh? Please explain in detail.

Dialogue 2 Making a Complaint
Judy: Judy:As soon as the consignment arrived at our port we had it inspected. To our disappointment, we found a shortage of 2 cartons. Sandy: Sandy:2 cartons? Judy: Judy:Yes. We ordered 20 cartons of garments, but we only received 18 cartons. Sandy: Sandy:Did you contact the exporter for the matter?

Dialogue 2 Making a Complaint
Judy: Judy:Yes. They showed the onboard bill of lading to us. We all consider the carrier should be liable for the shortage. Therefore, we have to raise a claim against your company as the liability with you.

Dialogue 2 Making a Complaint
Sandy:We’ Sandy:We’d like to have your present proof. Judy: Judy:Here is our onboard bill of lading to claim a settlement. Sandy: Sandy:Sorry, the evidence you provided is inadequate. Judy: Judy:Wait a moment, here’s a survey report here’ issued by the Commodity Inspection Bureau. Sandy: Sandy:Have you any other evidence? Judy: Judy:Not yet.

Dialogue 2 Making a Complaint
Sandy: Sandy:Sorry, we regret being unable to accept your claim because the goods were in perfect condition when the goods were loaded. Judy: Judy:What should we do now? Sandy: Sandy:We suggest that you approach the insurance company for settlement as the shortage occurred in transit. Judy: Judy:Which evidence do we provide?

Dialogue 2 Making a Complaint
Sandy: Sandy:The full original set of ocean bills of lading, original policy and the original commercial invoice. Judy: Judy:Thanks a lot, bye. Sandy: Sandy:Bye.

Dialogue 2 Making a Complaint
New Words and Phrases cargo shortage consignment inspect carton carrier settlement n. 货物 n. 短量 n. 寄送,委托货物 v. 检查,检验 n. 纸箱 n. 承运人 n. 解决

Dialogue 2 Making a Complaint
approach v. 解决,处理 original adj. 原来的,正本的 policy n. 保险单 in conformity with 与 一致,与 相符 onboard bill of lading 已装船提单 be liable for 对 负责 survey report 检验报告 commercial invoice 商业发票

Dialogue 2 Making a Complaint
Notes 1.We regret tell you that the goods you sent us are not in conformity with the terms of the contract. 我们遗憾地通知你,你交付的货物与合 同规定不符。

Dialogue 2 Making a Complaint
2.We regret being unable to accept your claim because the goods were in perfect condition when the goods were loaded. 非常遗憾我们不能接受你的索赔,因为 装货时货物状态完好。

Dialogue 2 Making a Complaint
3.We suggest that you approach the insurance company for settlement as the shortage occurred in transit. 由于货物短量发生在运输途中,我们建 议你找保险公司解决问题。

Dialogue 2 Making a Complaint
Exercises Ⅰ Oral Practice: practice the above dialogue with your partner until you can learn the lines by heart.

Dialogue 2 Making a Complaint
Ⅱ Team work: make up a dialogue according to the following situation and practice it with your partner. Situation: Situation: Today is the deliver time. Kitty still has not received the toy she ordered on the website. She is making a call to customer service department.

Dialogue 2 Making a Complaint
Tips: Tips: 1. I’m afraid I have a complaint to make. I’ 2. I’m afraid I have got a complaint about… I’ about… 3. The last thing we want to do is to postpone the delivery date. 4. I must apologize to you for… for… 5. We again apologize for causing your inconvenience. 6. I assure you it won’t happen again. won’ 7. We’ll make a thorough investigation. We’ 8. It’s nothing serious, I hope. It’

Dialogue 2 Making a Complaint
Ⅲ Write an e-mail to the customer service edepartment, telling them politely and patiently like that: Contents: Contents: 1.你收到的货物与你订的型号不符 2.进行投诉 3.提出索赔

Dialogue 2 Making a Complaint
Ⅵ Fill in the blanks with the words in the following box.
comment complain feedback hesitate beyond pleased satisfy bother considerate arrive

(Miss Chen, a staff member in the delivery
department of Air Logistics Co., Ltd, is making a call to a customer, Mr. Zhang )

Dialogue 2 Making a Complaint
Zhang: Zhang:Hello. This is Peter Zhang. Who’s that, Who’ please? Chen: Chen:Hello. Mr. Zhang. It’s really nice to It’ hear you. This is Kitty Chen from Air Logistics Co., Ltd. I remember that you ________ to us about our delivery yesterday. Is that right? Zhang: Zhang:Yes, you are right. Chen: Chen:Mr. Zhang, I’m calling you today just I’ to see if everything is OK now with your washingwashing-machine. I wish I were not ________ you too much.

Dialogue 2 Making a Complaint
Zhang: Zhang:Oh, no, not at all. Chen: Chen:Mr. Zhang, is your washing-machine washingworking properly now? Zhang: Zhang:Yes, it is. Chen: Chen:Are you _________ with its performance now, Mr. Zhang? Zhang: Zhang:Yes, I am. Chen: Chen:By the way, I’d like to know how soon I’ our delivery man reached your house after you called us.

Dialogue 2 Making a Complaint
Zhang: Zhang:He ________ half an hour after I make the call, which was actually ________ my expectation, Chen: Chen:Was he polite and careful? Zhang: Zhang:Yes. He was very careful and ________. He even helped me to clean the floor after he finished his job. Chen: Chen:Thank you very much for your _________, Mr. Zhang. I hope you will be ______ with our service and we appreciate your _________.

Dialogue 2 Making a Complaint
Zhang: Zhang:Thank you. Chen: Chen:Please don’t ________ to call us if don’ there is any question. Goodbye. Zhang: Zhang:Goodbye.

Dialogue 2 Making a Complaint
Supplementary Reading Customer Service The only thing harder than delivering excellent customer service consistently is to motivate someone else to deliver excellent customer service consistently. Customers are more demanding than ever. Professionals are more difficult to hire and retain than ever. Splitting an atom might be easier than rallying an entire organization to satisfy customers.

Dialogue 2 Making a Complaint
Yet, some organizations succeed. Four motivation strategies can help your organizations succeed, too. Get excited. As managers, the first professionals to motivate are ourselves. If we lack motivation, employees will lack motivation. Motivation occurs from the inside out. If we want to motivate someone, we have to communicate to their insides. Emotions communicate on a deep level from inside to inside. This is why one bad apple spoils the bunch. It’s also It’ why one excited manager can mobilize a team to move mountains. Dig deep. Feigning excitement is impossible because people’s insides come equipped people’ with an infallible phony-detection system that is phonyalways on and has an amazing range of reception.

Dialogue 2 Making a Complaint
Are you genuinely excited about the work your team produces? Whether we can manage the custodial staff, we need to fall in love with out team’s contribution. team’ Hire Motivated Professionals. It’s easier to hire It’ motivated professionals than it is to motivate professionals. Experts assert, “Hire smart or manage tough.” tough.” Do you believe that professionals would revel in the kind of work your team produces? The answer is…they do exist. However, if we are not excited is… about the work our team produces, we will never attract and hire people who are excited to do it because like attracts like and birds of a feather flock together. Consider that Disney esteems cleanliness. They hire only street sweepers and house cleaners who delight in cleaning. Result:Disney parks and Result: resorts are immaculate.

Dialogue 2 Making a Complaint
Answer the following questions briefly according to the passage you have just read. 1.Why is it difficult to motivate the customer service staff? 2.What are the four motivational strategies mentioned in the passage that can help your organization to succeed? 3.How could a manager likely be able to mobilize his team? 4.What is the meaning of dig deep? 5.Why should the managers be excited about the work their team production?

Unit 3 Warehousing
Text 1 Warehouse Operation Dialogue 1 Visiting a Warehouse Text 2 Inventory Management Dialogue 2 How Much Should I Order

Text 1 Warehouse Operation
【Para 1】Role of Warehousing 1】 Warehousing plays a key role in integrated logistics strategy and in building and maintaining good relationship between supply chain partners. Warehousing affects customer service level, sales and marketing success. Warehousing can link the production facility and the consumer, or supplier and production facility. Warehousing supports production by consolidating inbound materials and distributing them to the production facility at the appropriate time. Warehousing also helps marketing to serve current customers and expand into new markets.

Text 1 Warehouse Operation
【Para 2】Main Components of Warehousing 2】 The three basic components of warehousing are warehouse, equipment, and people. Space allows for the storage of goods when demand and supply are unequal. Space affects not only warehousing decisions but also the design of a logistics system. Warehouse equipment includes materials handling, storage racks and conveyor equipment. The equipment helps in product movement, storage, and tracking. People are the most critical component of warehousing. Space and equipment mean nothing without competent people.

Text 1 Warehouse Operation
【Para 3】Types of Warehouses 3】 The warehouse is usually divides into private warehouse, public warehouse and contract warehousing. The private warehouse is owned by the firm using it. Private warehouses provide more control since the firm has decision-making decisionauthority over all activities in the warehouse.

Text 1 Warehouse Operation
The public warehouse is essentially space that can be leased to solve shortshort-term distribution needs. Using public warehouses offer more flexibility for the users since it require no capital investment on the

Text 1 Warehouse Operation
For many years, firms had two choices with respect to warehousing ---- public and private. But more recently, contract warehousing (also referred to as third-party thirdwarehousing) warehousing) has emerged as another warehousing alternative. Contract warehousing is a long term, mutually beneficial arrangement which provides unique and specially warehousing and logistics services for one customer.

Text 1 Warehouse Operation
【Para 4】Warehousing Activities 4】 Warehousing activity is an important link between the producer and the customer. Warehousing activities involve receiving, transfer, storage, picking, and shipping. Receiving may take place in railway station, dock, warehouse and so on. Transfer involves physical movement of the goods into the warehouse for storage, movement to areas for specialized such as consolidation, and movement to out-bound shipment. outStorage is a primary function of warehouse. Goods should be stored in areas with right conditions. Picking is conducted after orders are translated into picking slips in many instances. Shipping is the last step. After properly packed and checked on against delivery note, the products should be transferred to staging area and loaded on carrier equipment for transportation.

Text 1 Warehouse Operation
New Words and Phrases integrated strategy facility consumer consolidate inbound appropriate adj. 整体的,综合的 n. 战略,计划 n. 设备 n. 消费者,用户 v. 统一,联合 adj. 内部的 adj. 适合的

Text 1 Warehouse Operation
component equipment rack conveyor track authority lease flexibility emerge n. 组成,成分 n. 设备 n. 货架 n. 传送,传输 v. 追踪 n. 权力 v. 出租,租借 n. 灵活性,适应性 v. 出现

Text 1 Warehouse Operation
beneficial consolidation outbound conduct supply chain materials handling private warehouse public warehouse contract warehousing staging area adj. 有益的,有利的 n. 统一,联合 adj. 外部的 v. 执行 供应链 物资搬运 私有仓库 公共仓库 合同仓储 待运区,装货区

Text 1 Warehouse Operation
Notes 1.Warehousing plays a key role in integrated logistics strategy and in building and maintaining good relationship between supply chain partners. 在物流战略的整合以及建立、维持供应 链各成员之间良好关系的过程中,仓储占 据着重要的地位。

Text 1 Warehouse Operation
2.Warehousing supports production by consolidating inbound materials and distributing them to the production facility at the appropriate time. 仓储通过整合内部资源支持生产并在恰 当的时间将原材料配送到生产点。

Text 1 Warehouse Operation
3.Warehouse equipment includes materials handling, storage racks and conveyor equipment. 仓储设备包括搬运设备、储存货架和传 送设备。

Text 1 Warehouse Operation
4.People are the most critical component of warehousing. Space and equipment mean nothing without competent people. 人是仓储中最重要的组成部分。没有胜 任的员工,空间和设备就显得毫无意义。

Text 1 Warehouse Operation
5.Private warehouses provide more control since the firm has decision-making authority decisionover all activities in the warehouse. 由于公司对仓库中的所有活动拥有决定 权,因此私有仓库具有更大的控制优势。

Text 1 Warehouse Operation
6.Using public warehouses offer more flexibility for the users since it require no capital investment on the user’s part. user’ 由于不需要对设备进行投资,因此使用 公共仓库有更大的灵活性。

Text 1 Warehouse Operation
7.Contract warehousing is a long term, mutually beneficial arrangement which provides unique and specially warehousing and logistics services for one customer. 合同仓储是一个长期的双方互惠协定, 仓储设施的经营人为其客户提供独特的, 专门的仓储和物流服务。

Text 1 Warehouse Operation
8.Warehousing activities involve receiving, transfer, storage, picking, and shipping. 仓储活动包括货物接收、传送,储存, 分拣和装运。

Text 1 Warehouse Operation
Exercises Ⅰ Pair work:talking face to face, and think work: it over, discuss the following questions. 1.Why is warehousing necessary? 2.How do you understand the role of the warehouse? 3.What are the basic components of warehousing?

Text 1 Warehouse Operation
4.What are the main types of warehouse? 5.If you are a manager, do you refer public warehouse to private warehouse? 6.Are you familiar with the warehousing activities?

Text 1 Warehouse Operation
Ⅱ Fill in the blanks with the following words in the box.
verify automated proximity moderate temporary desired order bridge achieve sufficient

1.General purpose warehouse provide ________ environment conditions and a wide range of products can be stored in this kind. 2.Usually, warehouses are typically viewed as a _________ place to store goods.

Text 1 Warehouse Operation
3.The cost of small ________ became expensive to transport. 4.Warehousing plays a vital role in providing a ________ level of customer service. 5.Customer service may be the deciding factor for warehouse site location, ________ to markets can improve its service level. 6.Distribution center is a large and highly ________ warehouse designed to receive goods from various plants and suppliers.

Text 1 Warehouse Operation
7.A warehouse can be viewed as a ________ between supply and demand. 8.In order to _________ the efficiency they may have to hold stock, but this is not their main role. 9.Retailers found it difficult to source in ________ quantity from a single supplier. 10.After the goods are unloaded from the 10. transportation carrier, they should be ________ against cargo manifest.

Text 1 Warehouse Operation
Ⅲ Translate the following sentences into Chinese. 1.Over the years, warehousing has developed from a relatively minor scale of a firm’s firm’ logistics system to one of its most important functions. 2.We can define warehousing as that part of a firm’ firm’s logistics system. 3.Warehouses and distribution centers have a primary aim, which is to facilitate the movement of goods from suppliers to customers, meeting demand in a timely

Text 1 Warehouse Operation
4.Warehousing decision involves decision on number, location, size and type as well. 5.Warehouses are used to receive, handle, store and ship products or materials.

Text 1 Warehouse Operation
Ⅳ Translate the following sentences into English. 1. 仓储是生产者与消费者之间的纽带。 2. 仓库储存所有产品,配送中心以最低库存 满足最大需求。 3. 商品的数量越多,所需仓库的规模也就越 大。 4. 近年来,仓库的设施设备技术发展很快。 5. 产品必须储存,以便日后使用和消费。

Dialogue 1 Visiting a Warehouse
(Li: a clerk of a warehouse; Wang: A student in logistics major) Li: Li:Welcome to the warehouse. Allow me to introduce myself first:I’m a warehouse first: keeper and I’m responsible for the I’ management of goods. Wang: Wang:How is the warehouse divided? divided? Li: Li:According to the storage purpose, the warehouse is divided into deliver-center deliverwarehouse, storage-center warehouse and storagelogisticslogistics-center warehouse.

Dialogue 1 Visiting a Warehouse
Wang: Wang:What are the procedures after the goods arrive at the warehouse? Li: Li:First indoor operation, then warehouse management, finally warehouse operation. Wang: Wang:What is indoor operation? Li: Li:They are a series of procedures includes arrange storehouses, check the goods, enroll the goods accurately, load and deposit them in standard. Wang: Wang:What about the warehouse management?

Dialogue 1 Visiting a Warehouse
Li: Li:We need to check the products and facilities regularly, keep the warehouse clean and safe, standardize each operation and gather the information. Wang: Wang:And what is the warehouse operation? Li: Li:It consists of five aspects:the warehouse aspects: procedures, the quantity of the goods, load the goods and deposit them in standard, provide the goods according to the shipment list, save and file the bills of document.

Dialogue 1 Visiting a Warehouse
Wang: Wang:Wow, it’s very important to be a it’ warehouse keeper. I got it. Thank you very much! Li: Li:You are welcome.

Dialogue 1 Visiting a Warehouse
New Words and Phrases divide procedure indoor arrange enroll deposit v. 区分,分割 n. 程序,手续 adj. 入库的 v. 安排 v. 登记 v. 放置,储存

Dialogue 1 Visiting a Warehouse
facility regularly standardize gather n. 设备 adv. 经常性的 v. 使标准化 v. 收集

Dialogue 1 Visiting a Warehouse
Notes 1.the warehouse is divided into deliver-center deliverwarehouse, storage-center warehouse and storagelogisticslogistics-center warehouse. 仓库被分为配送中心型仓库、存储中心 型仓库和物流中心型仓库。

Dialogue 1 Visiting a Warehouse
2.First indoor operation, then warehouse management, finally warehouse operation.首 operation.首 先要进行入库作业,然后是在库管理,最 后是出库操作。

Dialogue 1 Visiting a Warehouse
3.They are a series of procedures includes arrange storehouses, check the goods, enroll the goods accurately, load and deposit them in standard. 这有一系列程序包括安排仓位,核对物 品,准确登记,规范装卸。

Dialogue 1 Visiting a Warehouse
4.We need to check the products and facilities regularly, keep the warehouse clean and safe, standardize each operation and gather the information. 定期检查产品、设备,保持仓库清洁、 安全,各项运作规范、标准,信息汇总准 确、及时。

Dialogue 1 Visiting a Warehouse
5.the warehouse procedures, the quantity of the goods, load the goods and deposit them in standard, provide the goods according to the shipment list, save and file the bills of document. 货物出库手续齐全;出库货物数量准确; 装卸规范;按出货单先后发放货物;出库 单据保存归档。

Dialogue 1 Visiting a Warehouse
6.It consists of five aspects:the warehouse aspects: procedures, the quantity of the goods, load the goods and deposit them in standard, provide the goods according to the shipment list, save and file the bills of document. 仓库运作包括五方面:出库手续齐全, 出库数量准确,装卸规范,按出货单先后 发放货物,出库单据存档。

Dialogue 1 Visiting a Warehouse
Exercises

Ⅰ Oral Practice: practice the above dialogue with your partner until you can learn the lines by heart.

Dialogue 1 Visiting a Warehouse
Ⅱ Team work: make up a dialogue according to the following situation and practice it with your partner. Situation: Situation: Kitty is a clerk of a warehouse. Now she is introducing the warehouse to her customers.

Dialogue 1 Visiting a Warehouse
Tips: Tips: 1.I want to know how you handle warehouse storage. 2.What kind of goods do you need to keep? 3.I have to operate according to the instruction on the boxes. 4.I have to operate as what you say. 5.I have to operate regarding the order. 6.Keep away from moisture/fire/water. 7.How long do you need to keep? 8.No. 2-10-5-6 means the sixth case of the fifth layer 2-10of the tenth shelf in the second warehouse.

Dialogue 1 Visiting a Warehouse
Ⅲ Write an e-mail to your customer, inviting ehim to visit the warehouse and hoping to establish the business relationship with him. Contents: Contents: 1. 介绍仓库的现状(位置及规模等) 2. 介绍仓库的优势(与竞争者相比) 3. 洽谈合作意向

Dialogue 1 Visiting a Warehouse
Ⅳ Fill in the blanks with the words in the following box.
acquaint end discharging chassis export shelf allocate forward

Xiao Wang has just been employed by a ________ company at an airport. His job is to ________ the products to different _________. With the help of the warehouse manager, he is getting himself _______ with the work. At that moment, there is a truck that stops at the gate.

Dialogue 1 Visiting a Warehouse
Xiao Wang goes to find that a container _______ is at the gate and workers are _______ some electronic components in large cases. These cargos are to be _________ to Korea and Singapore. They will be leaving this afternoon, so Xiao Wang finds 2 shelves near the other __________ of warehouse for later easier shipment. He is a smart guy who can quickly learn how to work well.

Text 2 Inventory Management
【Para 1】What is Inventory(库存是什么) 1】 Inventory(库存是什么) Inventory can be defined as “stocks used to support production, support activities and customer service”. Inventory applied to service” finished goods, raw materials, parts and components, MRO(maintenance/repair/operating) and WIP(work-inWIP(work-in-process). It includes new products and existing products. It covers all types of manufacturers, distributors, wholesalers, retailers and others in every

Text 2 Inventory Management
【Para 2】the Role of Inventory(库存的作用) 2】 Inventory(库存的作用) Inventory is the key issue to supply chain management success. Customers demand that their orders be shipped complete, accurate and on-time. onThat means having the right inventory at the right place at the right time. There are five main purposes for inventory within the firm. Inventory as a buffer Economics of scale Balancing supply and demand Specialization Protection from uncertainties

Text 2 Inventory Management
【Para 3】Inventory Goals(库存目标) 3】 Goals(库存目标) Inventory is a large and costly investment. Better management of firm inventories can improve cash flow and return on investment. Theoretically, a firm could stock every item sold in a warehouse dedicated to serve each customer. However, few firms could afford such a large inventory. The objective is to achieve the desired customer service with the minimum inventory with lowest total cost.

Text 2 Inventory Management
The primary goal of inventory management is to minimize inventory investment while still meeting the functional requirements.

Text 2 Inventory Management
【Para 4】Inventory Decision(库存决策) 4】 Decision(库存决策) Inventory decision involves knowing how much to order and when to order. How much to order In deciding how much to order, the company needs to balance order-processing ordercosts against inventory-carrying costs. The inventoryorderorder-processing costs include supplier selection, receiving, inspection, order paperwork preparation and so on. The inventory carrying costs consist of :

Text 2 Inventory Management
storage cost physical management costs, including handling, housekeeping, and accounting etc insurance and taxes the risk of obsolescence due to engineering or style change the cost of money invested including interest

Text 2 Inventory Management
When to order When the stock will be near safety stock level of used up, the material has to be reordered. The span of time, including order preparation time, queue time, processing time, moving time, and receiving and inspection time, is called lead time. If the rate of sale for a product is 50 units per day, and the lead time is 5 days, to ensure that goods arrive just as the last unit is sold, order should be placed 5 days ahead of the stock-out day. stock-

Text 2 Inventory Management
New Words and Phrases inventory define manufacturer distributor buffer balance specialization n. 库存 v. 下定义 n. 生产商,制造商 n. 经销商 n. 缓冲器 v. 平衡,均衡 n. 专业化

Text 2 Inventory Management
uncertainty n. 不确定性 investment n. 投资 dedicate v. 致力于 inspection n. 检查,检验 obsolescence n. 过时,作废 queue n./v. 长队,排队 finished goods 成品 raw materials 原材料 parts and components 零部件

Text 2 Inventory Management
economics of scale orderorder-processing costs inventoryinventory-carrying costs safety stock level lead time 规模经济 订单处理成本 库存持有成本 安全库存水平 前置时间

Text 2 Inventory Management
Notes 1.Inventory can be defined as “stocks used to support production, support activities and customer service”. service” 库存定义为支持生产、经营以及客户服 务的存储。

Text 2 Inventory Management
2.It covers all types of manufacturers, distributors, wholesalers, retailers and others in every industry. 各行各业的制造商、经销商、批发商、 零售商以及其他企业都需要库存。

Text 2 Inventory Management
3.Customers demand that their orders be shipped complete, accurate and on-time. on客户要求完整、准确及准时地装运订单。 4.Inventory as a buffer. 库存起到缓冲作用。 5.Economics of scale

规模经济

Text 2 Inventory Management
6.Balancing supply and demand 均衡供给和需求 7.Protection from uncertainties 以防不确定性 8.Better management of firm inventories can improve cash flow and return on investment. 对库存的良好管理能够加快现金流动及 资金回笼。

Text 2 Inventory Management
9.The objective is to achieve the desired customer service with the minimum inventory with lowest total cost. 目标是以最低成本的库存达到满意的客 户服务水平。 10.Inventory decision involves knowing how 10. much to order and when to order. 库存决策包括下订单的数量和时间两方 面。

Text 2 Inventory Management
11.The order-processing costs include supplier 11. orderselection, receiving, inspection, order paperwork preparation and so on. 订单处理成本包含选择供应商、接收订 单、检验、订单文件处理等方面。

Text 2 Inventory Management
12.the risk of obsolescence due to engineering 12. or style change. 由于技术更新或型号改变而造成的货物 废弃风险。 13.the cost of money invested including 13. interest. 包括利息在内的机会成本。

Text 2 Inventory Management
14.The span of time, including order 14. preparation time, queue time, processing time, moving time, and receiving and inspection time, is called lead time. 这个时间周期包括订单准备、等待、处 理、传输以及接收时间,这个时间段称作 前置时间。

Text 2 Inventory Management
Exercises Ⅰ Team work:talking face to face, and work: think it over, discuss the following questions. 1. How do you understand the inventory? 2. Is inventory necessary to every company? 3. What is the primary goal in inventory? 4. Why is inventory used as a buffer?

Text 2 Inventory Management
5. Why is inventory so important to a firm? 6. How many functions of inventory are there? 7. As an inventory manager, how do you achieve inventory goal? 8. As an inventory manager, how do make inventory decision?

Text 2 Inventory Management
Ⅱ Fill in the blanks with the following words.
cause expand warehouse reorder specialize inventory strategic stocks balance decline

1.Managers must establish and implement inventory policies on the basis of ________ consideration. 2.When he adopted new strategy in inventory management, he lowered the cost while _______ the sales.

Text 2 Inventory Management
3.The aim of reducing ________ is to make better use of overall assets. 4.Inventory refers to ________ of anything necessary to do business. 5.To make efficient an effective of the ________ space, you should decide how large your order must be. 6.When the stock is near safety stock level, materials have to be _______.

Text 2 Inventory Management
7.Raw materials, goods in process and finished goods all ______ various forms of inventory. 8.Buffer stock is adopted to maintain _______ in demand or supply. 9.The order cost is _________ with the increase of quantity. 10.Inventory makes it possible for each firm to 10. _______ in the products that it manufacture.

Text 2 Inventory Management
Ⅲ Translate the following sentences into Chinese. 1. Inventory is spread throughout the supply chain from raw materials to work in process to finished goods that suppliers, manufacturers, distributors, and retailers hold. 2.Inventory exists in businesses because of a mismatch between supply and demand. 3.Firms must store additional stocks just in case to meet changing demand.

Text 2 Inventory Management
4.If demand is relatively constant but materials are seasonal, then finished inventory helps meet demand when the materials are no longer available. 5.You should pay for the storage cost whether you store your goods in public warehouse, rented private warehouse, or a warehouse of your own.

Text 2 Inventory Management
Ⅵ Translate the following sentences into English. 1.持有库存的主要原因是补偿需求的不确定 性。 2.频繁缺货会让客户寻求其他供应商。 3.库存被认为是增值的一种手段。 4.库存过量不仅增加仓储的费用,也增加其 他方面的费用。 5.并不是一定说库存越小,企业的竞争能力 就越小。

Dialogue 2 How Much Should I Order
(Xiao Zhang is now in a consulting office
where Peter, an expert in logistics, is helping him to solve a problem as to how to order. Zhang: Zhang:Excuse me. My name is Zhang Xin. Peter: Peter:Mr. Zhang, What can I do for you? Zhang: Zhang:Just call me Xiao Zhang. I have just bought a fruit shop that supplies the market with fruits. And I really don’t know how don’ frequently I should put my orders and how much I should order at a time.

Dialogue 2 How Much Should I Order
Peter: Peter:It must be a very complicated thing to do, I guess, as fruits come in different types. Zhang: Zhang:Fortunately, I sell only a kind of peach. Peter: Peter:Things are much easier, then. However, there are still other factors. Zhang: Zhang:For example? Peter: Peter:The uncertainty of the market, the tax, and so on.

Dialogue 2 How Much Should I Order
Zhang: Zhang:According to the past records, the sales are even. The annual sale volume of fruits is 5,000 kg and they are sold to retail customers in a steady flow. Peter: Peter:It seems to be a very simple question, then. What is your chief concern now? Zhang: Zhang:At present, only two costs concern me. One is order-processing costs and warehousing ordercosts.

Dialogue 2 How Much Should I Order
Peter: Peter:The orderorderprocessing costs include supplier selection, receiving, order paperwork preparation and so on. Zhang: Zhang:Do we need safety stock?

Dialogue 2 How Much Should I Order
Peter: Peter:Since the sales are even, you don’t need don’ any safety stock. Zhang: Zhang:Do we need safety stock against sudden rise in demand? Peter: Peter:Yes. But in your case, it is not likely for such a thing to occur. Zhang: Zhang:Good news. Peter: Peter:Your problem is to find out how many to order with the lowest expenses in warehousing and ordering.

Dialogue 2 How Much Should I Order
Zhang: Zhang:Quite right, I would like to know how much I should order at a time with the minimum cost. Peter: Peter:This is, as I see it, a typical question in inventory management. Please provide the clear and accurate information on sales and inventory. Zhang: Zhang:Ok, I send them to you tomorrow. Peter: Peter:In that case, I give you answer tomorrow.

Dialogue 2 How Much Should I Order
Peter: don’ Peter:I don’t think I will charge you anything for such a trifle thing. But do come if you have any other problems. Zhang: Zhang:Sure, I will. See you later. Peter: Peter:See you later.

Dialogue 2 How Much Should I Order
New Words and Phrases consult frequently complicated factor uncertainty annual retail v. 请教,咨询 adj. 频繁的 adj. 复杂的 n. 因素 n. 不确定性 adj. 每年的 n. 零售

Dialogue 2 How Much Should I Order
trifle adj. 微小的,琐碎的 orderorder-processing cost 订单处理成本 safety stock 安全库存

Dialogue 2 How Much Should I Order
Notes 1.I really don’t know how frequently I should don’ put my orders and how much I should order at a time. 我真的不知道我应该多久下一次订单以 及每次订多少货物。

Dialogue 2 How Much Should I Order
2.It must be a very complicated thing to do, I guess, as fruits come in different types. 因为水果有很多种类,这个问题会很复 杂。 3.According to the past records, the sales are even. 根据销售纪录,销售额是非常有规律的。

Dialogue 2 How Much Should I Order
4.One is order-processing costs and orderwarehousing costs. 一个是订单处理成本,另一个是储存成 本。 5.The order-processing costs include supplier orderselection, receiving, order paperwork preparation and so on. 订单处理成本包括选择供应商、订单接 收、订单准备等成本。

Dialogue 2 How Much Should I Order
6.Do we need safety stock against sudden rise in demand? 我们不需要安全库存以防需求剧增吗? 7.Your problem is to find out how many to order with the lowest expenses in warehousing and ordering. 你的问题就是一次订多少货时储存和订 单处理费用能降到最低。

Dialogue 2 How Much Should I Order
Exercises Ⅰ Oral Practice: practice the above dialogue with your partner until you can learn the lines by heart.

Dialogue 2 How Much Should I Order
Ⅱ Team work: make up a dialogue according to the following situation and practice it with your partner. Situation: Situation: Tony is consulting Mr. Low, an expert in logistics, about inventory management.

Dialogue 2 How Much Should I Order
Tips: Tips: 1.Excuse me, I’d like ask you a question. I’ 2.Would you be kind as to tell me how to solve this problem? 3.I wonder if you could tell me how to… to… 4.I really don’t know how to… don’ to… 5.Could you please give me some advice on how to… to… 6.Personally, I think… think… 7.It seems a very hard/simple question. 8.Your problem is how to… to… 9.In your case, it is very likely/unlikely that… that… 10.Why don’t you… 10. don’ you…

Dialogue 2 How Much Should I Order
Ⅲ Write an e-mail to the expert for advice on einventory management: management: Contents: Contents: 1. 公司的销售状况 2. 公司的库存现状 3. 你希望实现的目标

Dialogue 2 How Much Should I Order
Ⅳ Complete the following sentences with proper form of the words or phrases given. 1.An overstock of the inventory will result in additional expenses not only in _______ (warehouse), but also in many other aspects. 2.Transportation costs can often be reduced by _______(ship) large quantities that require less _____(handle) per unit.

Dialogue 2 How Much Should I Order
3.________(Purchase) in quantities greater than immediate needs usually results in a larger inventory. 4.He hasn’t much experience in _____(run hasn’ firms). 5.Every firm wants to keep inventories ________(minimum).

Dialogue 2 How Much Should I Order
Ⅴ Fill in the blanks with the words in the following box.
customer service purchasing materials goods warehouse inventory period need

1.Inventories are stockpiles of raw _______, suppliers, components, work in process and finished ______ that appear at many places such as _______, yards, shop floors, transportation equipment, and on retail store shelves.

Dialogue 2 How Much Should I Order
2.If they are very near to customers, inventories will provide high ________. 3.________ and transportation costs can often be replaced by buying and shipping in quantities larger than immediate _______. 4.__________ can afford protection at important points throughout the logistics channel and help it to operate for a _______ of time.

Dialogue 2 How Much Should I Order
Supplementary Reading Logistics Operation The operation management of logistics is concerned with movement and storage of materials and finished products. Logistical operations start with initial shipment of a material or component part from a supplier and are finalized when a manufactured or processed product is delivered to a customer.

Dialogue 2 How Much Should I Order
From the initial purchase of a material or component, the logistical process adds value by moving inventory when and where needed. Providing all goes well, a material gains value at each step of its transformation into finished inventory. In other words, an individual part has greater value after it is incorporated into a machine. Likewise, the machine has greater value once it is delivered to a buyer.

Dialogue 2 How Much Should I Order
To support manufacturing, work-inwork-inprocess inventory must be moved to support final assembly. The cost of each component and its movement becomes part of the valuevalueadded process. The final of meaningful value that is added occurs only with final ownership transfer of products to customers when and where specified.

Dialogue 2 How Much Should I Order
For a large manufacturer, logistical operations may consist of thousands of movements, which ultimately culminate in the delivery of products to an industrial user, retailer, wholesaler, dealer, or other customer. For a large retailer, logistical operations may commence with the procurement of products for resale and may terminate with consumer pickup or delivery. For a hospital, logistics starts with procurement and ends with full support of patient surgery and recovery.

Dialogue 2 How Much Should I Order
The significant point is that regardless of the size and type of enterprise, logistics is essential and requires continuous management attention. For better understanding it is useful to divide logistical operation into three areas:physical distribution, manufacturing support, and procurement. These components are illustrated in the next chapter.

Dialogue 2 How Much Should I Order
1.What is the operational management of logistics concerned with? 2.How does the logistical process add value? 3.When does an individual part have greater value? 4.When does the final or meaningful value occur? 5.What does logistics end with for a hospital? 6.According to the passage how many areas can we divide logistical operations into? And what are they?

Unit 4 Transportation and Distribution
Text 1 Transportation Mode Dialogue 1 Negotiating about the Transportation Conditions Text 2 Distribution Management Dialogue 2 Partial Shipment and Transshipment

Text 1 Transportation Mode
【Para 1】What is transportation(什么是运输?) 1】 transportation(什么是运输?) Every firm requires the movement of goods from the point to another point. Transportation refers to the physical movement of goods from a point of origin to a point of consumption. It can involve raw materials being brought into the production process or finished goods being shipped to the customer. Transportation is one of the most significant areas of logistics management. Railway, road, waterway, air, and pipeline transportation make up the major modes of transport in modern society. Each mode has its own requirements and features. In the following paragraphs we look at some of the different characteristics of each transport mode.

Text 1 Transportation Mode
【Para 2】Railway Transportation(铁路运输) 2】 Transportation(铁路运输) Rail offers cost-effective transport of large costquantities of cargos over long distance. It is especially good for cargoes with high volume and low value, such as coal, timber and grain. Over the past years rail usage has declined as road transport has taken over short haul business and water transport has taken bulk commodities freight. Rail transport is one of the most energy efficient modes of land transport. Environmental and safe consideration also favor rail over road transport.

Text 1 Transportation Mode
However, the major disadvantages of railway are the inherent inflexibility of operation, fixed time schedules and service from terminal to terminal.

Text 1 Transportation Mode
【Para 3】Road Transportation(公路运输) 3】 Transportation(公路运输) Road transport is widely used in inland delivery of goods. This mode tends to be used for higher-value and lower-volume cargo over higherlowerrelatively short distance. It is capable of providing a door to door service. It has not any break in the journey to change from one vehicle to another. So it can be flexible enough to perform “just-in-time” delivery. Any work just-in-time” place in the country can be serviced by road.

Text 1 Transportation Mode
The advantages of road transport are flexibility of both location and time and speed of delivery. With the development of road transport, new types of problem, such as a significant growth of fuel consumption, air pollution, traffic congestion and road accidents have emerged.

Text 1 Transportation Mode
【Para 4】 Waterway Transportation(水路 4】 Transportation( 运输) 运输) Waterway transportation includes maritime and river transportation. As the oldest mode of transport, waterway has developed considerably over the last decades. Waterway is utilized for large loads of low-value-per-unit low-value-pergoods. The carriers are specialized for internal river, canal transport, and international deepdeepsea ships.

Text 1 Transportation Mode
It is the cheapest method of moving goods world wide. The main advantage of shipping industry lies in moving the vast quantities of cargo in one ship. The main disadvantage is the speed of the ship which is very slowly.

Text 1 Transportation Mode
【Para 5】Air Transportation(航空运输) 5】 Transportation(航空运输) Air transport has been increased tremendously and plays a more important role in global logistics than ever before. Air transport accounts for the smallest proportion of cargo transportation. Its growth rate in recent years is the highest among the modes of transport. It offers rapid and flexible delivery. The major advantage of air freight is the speed of travel. The longer the distance of the flight, the greater the time saving of the customer. Air transport is primarily used for:

Text 1 Transportation Mode
Emergency transport of the critical items Speedy transport of highhighvalue, low-weight lowproducts Speedy transport of perishable items

Text 1 Transportation Mode
【Para 6】Pipeline Transportation(管道运 6】 Transportation( 输) The basic nature of pipeline is unique in comparison to all other modes of transport. Pipelines operate on a twenty-four-hour basis, twenty-fourseven days per week. Pipeline routes are practically unlimited. Pipelines are usually used to transit natural gas, petroleum and coal.

Text 1 Transportation Mode
New Words and Phrases movement origin consumption significant requirement feature characteristic n. 移动,运动 n. 生产地,原产地 n. 消费 adj. 重大的,有意义的 n. 需求,需要 n. 特点,特征 n. 特性,特征

Text 1 Transportation Mode
coal timber grain haul bulk environmental inflexibility schedule terminal n. 煤 n. 木材 n. 粮食,谷物 n. 拖拉,运输 adj. 大批的,散装的 adj. 环境的 n. 不变性 n. 时间表 n. 终点站,终端

Text 1 Transportation Mode
vehicle pollution congestion emerge maritime canal tremendously proportion emergency n. 车辆,交通工具 n. 污染 n. 堵塞,阻塞 v. 显现,形成 adj. 海运的,海上的 n. 运河 adv. 非常的,惊人的 n. 部分,比例 n. 紧急情况,紧急事

Text 1 Transportation Mode
perishable 的 petroleum raw material production process finished goods costcost-effective door to door service in comparison to adj. 新鲜的,易腐烂 n. 石油 原材料 生产线 成品 经济有效的 门到门运输服务 与…比较

Text 1 Transportation Mode
Notes 1.Transportation refers to the physical movement of goods from a point of origin to a point of consumption. It can involve raw materials being brought into the production process or finished goods being shipped to the customer. 运输是指从生产地到消费地的物理性移 动。具体包括了原材料运到生产线以及产 成品运到消费者。

Text 1 Transportation Mode
2.Over the past years rail usage has declined as road transport has taken over short haul business and water transport has taken bulk commodities freight. 近些年来,随着公路主要从事短途业务 及水路主要从事大批量的散货运输,铁路 的业务量逐年呈下降趋势。

Text 1 Transportation Mode
3.So it can be flexible enough to perform “justjustin-time” delivery. in-time” 所以公路运输足够灵活,完成准时制服 务。 4.The advantages of road transport are flexibility of both location and time and speed of delivery. 公路运输的优势是位置、时间和交货速 度上的灵活性。

Text 1 Transportation Mode
5.Waterway is utilized for large loads of lowlowvalue-pervalue-per-unit goods. 水运主要适用于单位价值较低的大批量 货物。 6.The longer the distance of the flight, the greater the time saving of the customer. 飞行的距离越长,客户节约的时间就越 多。

Text 1 Transportation Mode
7.Speedy transport of perishable items 新鲜货物的快速运输 8.The basic nature of pipeline is unique in comparison to all other modes of transport. 与其他运输方式相比,管道运输的特点 独特。

Text 1 Transportation Mode
Exercises Ⅰ Pair work:talking face to face, and think work: it over, discuss the following questions. 1.Why is transportation important to the world? 2.How many kinds of transportation modes do you know? What are they? 3.What are the advantages of road transportation?

Text 1 Transportation Mode
4.What are the disadvantages of air transportation? 5.What is the advantage of maritime transportation? 6.What kinds of commodity can be transported by pipeline?

Text 1 Transportation Mode
Ⅱ Fill in the blanks with the following words.
low important maritime unique cheap advantage feature door-to-door proportion movement

1.Waterway transport is the _______ method of moving goods world wide. 2.In recent years air transport has played a ________ role in global logistics. 3.Waterway transport includes ________ and river transportation.

Text 1 Transportation Mode
4.Transportation refers to the physical _______ of goods from a point to another point. 5.Each transportation mode has its own requirements and ________. 6.Railway is especially good for cargoes with high volume and ________ value. 7.Road transportation can provide ________ delivery service. 8.The nature of pipeline is ________ in comparison to all other modes of transport.

Text 1 Transportation Mode
9.Air transport accounts for the smallest ________ of cargo transportation. 10.The major ________ of air freight is the 10. speed of travel.

Text 1 Transportation Mode
Ⅲ Translate the following sentences into Chinese. 1.Pipelines operate on a twenty-four-hour basis, twenty-fourseven days per week, and only are limited by commodity changeover and maintenance. 2.Water carriage is particularly suited for movement of heavy, bulky, low-value-per-unit low-value-percommodities.

Text 1 Transportation Mode
3.The main disadvantages of water transport are the limited range of operation and speed. 4.The two sides finally reached an agreement on the mode of transportation. 5.Freight rates are based on three factors, namely, distance, shipment and competition.

Text 1 Transportation Mode
Ⅳ Translate the following sentences into English. 1. 水运的主要优点是低成本。 2. 航空运输具有速度上的优势。 3. 此批货物正在运输途中。 4. 运输费用占到总物流成本的三分之一。 5. 我们最大的问题是如何降低装运费用。

Dialogue 1 Negotiating about the Transportation Conditions
(The following is a conversation between the Mr. Lin, the clerk in a logistics company and Amy, a customer of the company.) Amy: Amy:I am glad we have settled the terms of payment, Mr.Lin. When is the earliest shipment you can make? Lin: Lin:It usually takes us two months to delivery, and for a special order, it takes a little longer, three months. You know we should get the goods ready, make out the documents and book shipping space.

Dialogue 1 Negotiating about the Transportation Conditions
Amy: Amy:When is the exact shipping date? Lin: Lin:We can make prompt shipment by the end of June. Amy: Amy:I am afraid the date of shipment would be late for us Lin: Lin:The manufacturers are fully committed. They have no stock on hand. Amy: Amy:But prompt shipment is of great importance for us. Lin: Lin:I see.

Dialogue 1 Negotiating about the Transportation Conditions
Amy: Amy:After the arrival of the shipment, the flow of the goods through the marketing channel takes at least two or three weeks before the goods can reach us. Lin: Lin:Well, I see. We will contact the factory and see if they can manage to advance delivery by a month. Amy: Amy:That will be excellent. Lin: Lin:How about partial shipment? We can ship whatever is ready to meet your urgent need instead of waiting for the whole lot to get ready. I propose that we can make delivery of 50 percent of goods in March and balance in early April.

Dialogue 1 Negotiating about the Transportation Conditions
Amy: Amy:Your proposal is workable Lin: Lin:Another problem is the shipping space .Even we had the goods ready, I do not think we could ship them in March. Amy: Amy:I know there is a great demand on shipping lately. Lin: Lin:I was informed hat liner space for ChangCheng has been fully booked up to the end of March. Amy: Amy:Maybe tramps are still available.

Dialogue 1 Negotiating about the Transportation Conditions
Lin: Lin:Anyhow we will try. We will ask China Shipping Co.,Ltd to meet our needs. Amy: Amy:In case you should fail to effect delivery within the stipulated time, we should have to declare a claim against you for the loss and reserve the right to cancel the contract. Amy: Amy:We know that .I assure you the shipment will be effected in time. Lin: Lin:Thank you for your cooperation. Amy: Amy:Not at all.

Dialogue 1 Negotiating about the Transportation Conditions
New Words and Phrases settle document prompt commit balance effect Stipulate v. 安排,解决 n. 文件,单证 adj. 迅速的,立即的 v. 委托,从事 n. 余额,剩下的 v. 实现,履行 v. 指定,规定,约定

Dialogue 1 Negotiating about the Transportation Conditions
tramp terms of payment partial shipment shipping space declare a claim n. 不定期租船 支付条款 分批装运 舱位 索赔

Dialogue 1 Negotiating about the Transportation Conditions
Notes 1.You know we should get the goods ready, make out the documents and book shipping space. 你知道,我们需要时间准备货物,制作 单证,预定舱位。

Dialogue 1 Negotiating about the Transportation Conditions
2.We will contact the factory and see if they can manage to advance delivery by a month. 我们将联系工厂,并看一下他们是否能 提前一个月装运。 3.I was informed that liner space for ChangCheng has been fully booked up to the end of March. 我接到通知“长城” 我接到通知“长城”号轮的班轮舱位在 3月底前已被全部预定完毕。

Dialogue 1 Negotiating about the Transportation Conditions
4.In case you should fail to effect delivery within the stipulated time, we should have to declare a claim against you for the loss and reserve the right to cancel the contract. 如果你们不能在规定的时间内装运,我 们将针对损失提出索赔,并保留取消合同 的权力。

Dialogue 1 Negotiating about the Transportation Conditions
Exercises

Ⅰ Oral Practice: practice the above dialogue with your partner until you can learn the lines by heart.

Dialogue 1 Negotiating about the Transportation Conditions
Ⅱ Team work: make up a dialogue according to the following situation and practice it with your partner. Situation: Situation: Peter is a clerk of a logistics company. Now he is negotiating with his customer about the transportation conditions.

Dialogue 1 Negotiating about the Transportation Conditions
Tips: Tips: 1.What would be your earliest delivery date? 2.I think the earliest shipment we can make is... 3.Prompt shipment is very important to us. 4.We try our best to advance shipment, but we cannot commit ourselves. 5.The last thing we want to do is to postpone the delivery date. 6.It will be better to ship them all at one time so that we couldn’t miss the sales season. couldn’ 7.If you are in urgent need of the goods, we suggest that you allow partial shipment. 8.I assure you the shipment will be effected in time.

Dialogue 1 Negotiating about the Transportation Conditions
Ⅲ Write an e-mail to your customer, telling ethem about goods transportation. Contents: Contents: 1.通知对方货物已准时发出 2.已经邮寄给客户运输的相关单证 3.请注意查收 4.有任何问题请及时联系

Dialogue 1 Negotiating about the Transportation Conditions
Ⅳ Read the dialogue and translate into Chinese. Harold: When is the earliest we can expect shipment? Zhang: I think the earliest shipment we can make is on November 1. Harold: You may know that the delivery date is very important to us. We are willing to pay an extra fee for immediate delivery.

Dialogue 1 Negotiating about the Transportation Conditions
Zhang: We can’t make that kind of delivery. can’ It’s our company policy. It’ Harold: We must have the seafood for the winter sale. Could you advance the shipment by only one month? Zhang: I’m afraid we can do very little about it. I’ Harold: But if the goods could not be put on the market in time. Good quality, competitive price, all would mean nothing.

Dialogue 1 Negotiating about the Transportation Conditions
Zhang: Yes, I fully understand. The shipment will be made as early as possible.

Text 2 Distribution Management
【Para 1】What is the Distribution Center? 1】 什么是配送中心?) (什么是配送中心?) Distribution center is a logistics link. Its main function is to carry on physical distribution. In detail, it is a large and automated center destined to receive goods from various plants and suppliers, take order, fill them efficiently, and deliver goods to customers on time.

Text 2 Distribution Management
【Para 2】The difference between 2】 Distribution Centers and Warehouses(配 Warehouses( 送中心和仓库的区别) 送中心和仓库的区别) Unlike a warehouse, however, it’s emphasis it’ is on the moving of goods rather than on longlongterm storage center. It is located close to a major market .It can achieve to the rapid processing of orders and shipment of good to customers. The differences in detail are as follows:

Text 2 Distribution Management
Warehouses(Ws) handle most products in receiving, storing and shipping; while distribution centers (DCs) handle most products in receiving, picking, packaging and shipping. Ws perform a minimum of value-added valueactivities (receive-store-ship generally in (receive-storeoriginal forms), while DCs perform a great deal of value-added activities, e.g., final valueassembly. Ws collect data in batches (generally receive and ship goods in batches), while DCs

Text 2 Distribution Management
Ws store all products (slow or fast moving), while DCs hold predominantly high demand items. Ws focus on minimizing the operating costs to meet shipping requirements, while DCs focus on maximizing the profit impact of fulfilling customer delivery requirement.

Text 2 Distribution Management
【Para 3】Operation Flow of Distribution 3】 Center(配送中心的运作流程) Center(配送中心的运作流程) There are seven steps of operation flow in the distribution center. Goods consolidation:It refers to receive consolidation: goods from various plants and suppliers. Storage: Storage:It refers to keep the goods in the warehouses.

Text 2 Distribution Management
Order Picking:It refers to pick up the Picking: destined goods according to the orders. Purchase: Purchase:It refers to make orders with the suppliers. Order fill:It refers to fill the orders. fill: Sorting: Sorting:It refers to put the goods into separated package according to the order. Distribution: Distribution:It refers to dispatch the goods in the specific transportation mode.

Text 2 Distribution Management
【Para 4】Cost of Distribution(配送成本) 4】 Distribution(配送成本) Distribution is an important aspect of a company’ company’s marketing and production effort and the costs of distribution bear on the final delivered cost of any product. Transportation costs:The most used costs: mode of transportation is highway motor transport. But the cost of this mode is relatively high. Changing the location and the number of warehouses change transportation costs in unanticipated and complex ways.

Text 2 Distribution Management
Storage costs:To provide customer costs: service through the company’s chosen company’ channels of distribution, some warehousing is required. The keeping of stocks gives rise to costs. Costs of production:It varies between production: locations, with the level of investment and with the volume of output. Production decisions must take account of distribution costs.

Text 2 Distribution Management
Communications and data processing costs: costs: It varies with the complexity of the distribution function and operation. This includes the level of customer service provided, order processing, inventory control and transport documentation.

Text 2 Distribution Management
New Words and Phrases link destine supplier efficient 的 emphasis collect n. 连接点 v. 预定,指定 n. 供给者,供应商 adj. 有效率的,最经济 n. 强调,重点 v. 集合,收集

Text 2 Distribution Management
consolidation sort separate dispatch anticipate complex complexity documentation n. 联合,配货 v. 分类,分拣 v. 分离,隔离 v. 派遣,发送 v. 预期,预料 adj. 复杂的,合成的 n. 复杂性 n. 文件,单证

Text 2 Distribution Management
valuevalue-added in batches real time order picking order fill give rise to 增值 分批地,成批地 实时 订单拣选 订单履行 导致,引起

Text 2 Distribution Management
Notes 1.In detail, it is a large and automated center destined to receive goods from various plants and suppliers, take orders, fill them efficiently, and deliver goods to customers on time. 具体的说,配送中心是一个大型的自动 化中心,它从工厂和供应者手中接受货物, 化中心,它从工厂和供应者手中接受货物,接 受订单,有效执行定单, 受订单,有效执行定单,并将货物准时送给 客户。

Text 2 Distribution Management
2.Ws perform a minimum of value-added valueactivities (receive-store-ship generally in (receive-storeoriginal forms), while DCs perform a great deal of value-added activities, e.g., final valueassembly. 仓库处理极少的增值物流活动,然而配 送中心处理大量的增值活动,例如,产品 终端装配。 3.DCs collect data in real time. 配送中心收集处理实时数据。

Text 2 Distribution Management
4.Ws focus on minimizing the operating costs to meet shipping requirements, while DCs focus on maximizing the profit impact of fulfilling customer delivery requirement. 仓库运用最低的运营成本来满足装运需 求,配送中心利润最大化的同时履行客户 送货需求。

Text 2 Distribution Management
5.It refers to pick up the destined goods according to the orders. 根据订单收集指定货物。 6.It refers to put the goods into separated package according to the order. 根据订单将货物进行不同的包装。

Text 2 Distribution Management
7.It refers to dispatch the goods in the specific transportation mode. 将货物按指定的运输方式发送货物。 8.Changing the location and the number of warehouses change transportation costs in unanticipated and complex ways . 改变仓库的位置和数目会以一种无法预 料且极其综合的方式改变运输成本。

Text 2 Distribution Management
Exercises Ⅰ Team work:talking face to face, and work: think it over, discuss the following questions. 1.What is distribution center? 2.Why is distribution center close to the major market? 3.How do you understand the difference between distribution center and warehouse?

Text 2 Distribution Management
4.What basic function the distribution centers have? 5.How do you understand the cost of distribution? 6.On your opinion, how to reduce the distribution costs?

Text 2 Distribution Management
Ⅱ Fill in the blanks with the following words.
automate focus on advantage contact transport lane load volume relationship facilitate fulfill value-added

1.Warehouses ______minimizing the operating costs to meet shipping requirements. 2.Transportation cost per unit of weight decreases as _______ increases.

Text 2 Distribution Management
3.This short-term storage center is located shortclose to a major market to ____ the rapid processing of orders and shipment of goods to customers. 4.There is a ________ between transport cost and distance. 5.Distribution center is a logistics link to ____ physical distribution as its main function. 6.A _______ refers to movement between origin and destination points.

Text 2 Distribution Management
7.Distribution center performs a great deal of ______ activities, such as packaging, subsubassembly, kitting, labeling, etc 8.The main _______ of the road transportation is door-to-door delivery. door-to9.As soon as our store comes in new stock, we’ we’ll ______ you without delay. 10.Distribution centers are highly _____ places 10. to receive goods from various plants and suppliers.

Text 2 Distribution Management
Ⅲ Translate the following sentences into Chinese. 1.It is not uncommon for transport cost to account for 20% of the total costs of a commodity. 2.Railway provides terminal-to-terminal service terminal-toinstead of door-to-door service. door-to3.You must deliver the goods before June, or else we won’ won’t be able to catch the shopping season. 4.We ask our suppliers to arrange road or rail transport in time to meet the ship. 5.Transport by air is increasing and for certain types of goods, such as fresh food or flowers as well as valuables; air freight is the best choice.

Text 2 Distribution Management
Ⅳ Translate the following sentences into English. 1.该配送中心为客户提供高水平、高效率的 服务。 2.距离对运输成本的影响很大。 3.大部分消费品是由公路运输完成的。 4.航空承运人通常承运高价值、低重量的产 品。 5.我们将尽力提前装运。

Dialogue 2 Partial Shipment and Transshipment
(The following is a conversation between the Mr. Gong, the clerk in an international logistics company and Mary, a customer of the company.) Gong: Gong:Speaking of your order, No 156, Miss Mary, I’m afraid we can’t ship the whole lot at I’ can’ one time. Mary: Mary:Why? Is there anything wrong with my order?

Dialogue 2 Partial Shipment and Transshipment
Gong: Gong:As far as your order is concerned, everything is all right. Only it’s difficult for it’ us to get so many goods prepared within such a short period.

Dialogue 2 Partial Shipment and Transshipment
Mary: Mary:What do you propose doing? You are not going to advise me to cancel the order, are you? Gong: Gong:No. I only propose that partial shipment be allowed. Mary: Mary:But our customers are in urgent need of these goods. So it will be better to ship them all at once.

Dialogue 2 Partial Shipment and Transshipment
Gong: Gong:Miss Mary, maybe you are not clear about my point yet. It is in your own interests that we put forward such a proposal. If partial shipment is allowed, instead of waiting for the whole lot to get ready, we can ship whatever is ready to meet the urgent need of your endendusers. Mary: Mary:Oh, I see. In that case I agree to partial shipment. How do you want the goods divided?

Dialogue 2 Partial Shipment and Transshipment
Gong: Gong:For those items that are small in size and light in weight, we send them via air freight. It’ll be all right to ship other ordinary It’ and large sized items by sea. Mary: Mary:Please by all means guarantee the date of shipment so that we wouldn’t miss the sales wouldn’ season. Gong: Gong:We can assure you that the shipment of your order will be effected in June at the latest. There is no need to worry.

Dialogue 2 Partial Shipment and Transshipment
Mary: Mary:By the way, we do hope you can make a direct shipment. Gong:We’ Gong:We’ll do what we can. In case there is no direct shipment, will you consider allowing transshipment? Mary: Mary:I’m afraid not. You know, Mr. Gong, transshipment takes much more time. What’s What’ more, there are risks of damage to the goods during transshipment. I hope you will try some other way.

Dialogue 2 Partial Shipment and Transshipment
Gong: Gong:How about this then? I’ll contact the I’ shipping company again and ask them to make delivery half a month in advance. This will ensure the consignment to reach your port in time for your customers’ needs. customers’ Mary:That’ Mary:That’s marvelous! Make delivery half a month in advance, and I’ll agree to your I’ suggestion.

Dialogue 2 Partial Shipment and Transshipment
New Words and Phrases urgent divide via guarantee transshipment damage consignment adj. 紧急的,迫切的 v. 分割,分类 prep. 经由,经过 v. 保证,承诺 n. 转运,转船 n. 损失,损害 n. 委托,运送之货物

Dialogue 2 Partial Shipment and Transshipment
partial shipment endend-user in advance 分批装运 最终用户 提前

Dialogue 2 Partial Shipment and Transshipment
Notes 1.It is in your own interests that we put forward such a proposal. 我们提出这一建议正是为了您的利益。

Dialogue 2 Partial Shipment and Transshipment
2.If partial shipment is allowed, instead of waiting for the whole lot to get ready, we can ship whatever is ready to meet the urgent need of your end-users. end如果允许分批装运,我们就可以手头有 多少货发多少货,满足贵方用户的急需, 而不必等到全部货物备妥才发运。

Dialogue 2 Partial Shipment and Transshipment
3.This will ensure the consignment to reach your port in time for your customers’ needs. customers’ 这将确保货物及时到达贵方港口以应客 户需要。

Dialogue 2 Partial Shipment and Transshipment
Exercises Ⅰ Oral Practice: practice the above dialogue with your partner until you can learn the lines by heart.

Dialogue 2 Partial Shipment and Transshipment
Ⅱ Team work: make up a dialogue according to the following situation and practice it with your partner. Situation: Situation: Gary has received the goods, but the boxes of goods were damaged. So Gary is calling the transport department about the damaged goods.

Dialogue 2 Partial Shipment and Transshipment
Tips: Tips: 1. On examination, 15 cases were found to be badly damaged. 2.We have to claim on you for... 3.We regret being unable to accept your claim because the case were in perfect condition when the goods were loaded. 4.According to the surveyor’s report, the surveyor’ damage is caused by improper...

Dialogue 2 Partial Shipment and Transshipment
5.We shall try to make up the loss you sustained. 6.The mistake is on our side. We’ll arrange to We’ send you replacement at once and we’ve also we’ prepared to meet your claim. 7. We’ve already told you that this is a case of We’ Force Majeure. It’s exempt from claim. It’ 8. We hope all disputes can be settled by negotiation.

Dialogue 2 Partial Shipment and Transshipment
Ⅲ Write an e-mail to your customer, telling ethem politely and patiently like that: Contents: Contents: 1.说明货物需要转运 2.阐明转运的原因 3.说明轮船航班号、日期以及价格

Dialogue 2 Partial Shipment and Transshipment
Ⅵ Read the dialogue and translate into Chinese. Xiao Wang has just been employed by a forwarding company at an airport. It is the first day of his work in the warehouse. His job is to allocate the products to different shelves, waiting for further shipment. At the moment, he is getting himself acquainted with the warehouse facilities with the help of Mr. Chen Weiguo, the assistant to the warehouse manager.

Dialogue 2 Partial Shipment and Transshipment
Chen: Hi, Xiao Wang! Would you please come over here? Wang: Yes? Chen: A truck is at the warehouse gate. Go and find what will be discharged. Wang: (coming back a few minutes later) Mr. Chen, a container chassis is at the gate and workers are discharging it. Chen: what is being discharged?

Dialogue 2 Partial Shipment and Transshipment
Wang: Electronic components in large carton cases. Some of them, they say, are hard disks. Chen: I see. Now you telephone the customs officers. Ask them to come. These are cargo to be exported to Japan and Singapore. The owners need to go through the customs clearance. Wang: I saw just now some customs officers at the gate. Chen: In that case, you don’t have to make the don’ call. Instead, have a look at the computer and see where we can put the goods.

Dialogue 2 Partial Shipment and Transshipment
Wang: When will the goods be leaving? Chen: I believe they will go on J211 and W403 flights respectively this afternoon. Wang: Then we’d better find places near the we’ other end of the warehouse. Yes, there are two shelves available. No.41 and 43. Chen: Good. Now you go and direct the handling. Wang: Who will be moving the goods?

Dialogue 2 Partial Shipment and Transshipment
Chen: Oh, I nearly forgot to tell you. Dial No. 201 and call in a forklift.

Dialogue 2 Partial Shipment and Transshipment
Supplementary Reading Maersk Logistics Company Maersk Logistics China opened in mid June a large National Distribution Center(NDC) in Jiu ting Town in Shanghai, Chinese government officials including Zhou Xue Di ,Deputy Magistrate of song jiang District, Liu Wei Zhong, Deputy Magistrate of Huangpu District,Liu Wei Zhong, Deputy Magistrate of Huangpu District , and officials from Jiuting Town attended the opening ceremony, which was inaugurated by Tom Behrens Sorensen , President of Maersk China Shipping Co Ltd.

Dialogue 2 Partial Shipment and Transshipment
The new Maersk Logistics facility is about 14,000 sqm large and is located in the jiuting economic development zone of Songjiang District, an ideal location for an integrated logistics center in the greater Shanghai area, The NDC is conveniently linked to Shanghai’s outer expressway , Shanghai’ providing easy access to and from key ports , roads and other distribution channels for importers ,local manufacturers and exporters.

Dialogue 2 Partial Shipment and Transshipment
“The NDC establishment in Shanghai is an important first step in our fully controlled Pan China Distribution Network” stated Steffen Network” Schiottz Christensen , Managing Director of Maersk Logistics (china) Co Ltd . “ It provides our customers with an unmatched service level efficiently managed by our skilled employees and supported by an advanced IT platform.” platform.”

Dialogue 2 Partial Shipment and Transshipment
The new NDC will offer customers specialized Supply Chain Management services including cross docking, storage, sorting facilities, import, export, and distribution in China. In addition, Maersk Logistics state of the art IT systems MK Logistics will ensure efficient supply chain, inventory and warehouse management.

Dialogue 2 Partial Shipment and Transshipment
The distribution center is an important leg in the pan China distribution network of Maersk Logistics China , which is rapidly expanding. Maersk Logistics China has its head office in Shanghai with nine branches and five representative offices across the country. Maersk Logistics provides customized solutions for integrated supply chain management , warehousing and distribution , and sea and airfreight transport in the international logistics market..

Dialogue 2 Partial Shipment and Transshipment
Questions: Ⅰ Answer the following questions 1.When and where did Maersk Logistics China open? 2.Does the NDC locate in a suitable place? Why? 3.How will the new NDC offer customers specialized service? 4.What kind of customized solutions does Maersk Logistics provide?

Dialogue 2 Partial Shipment and Transshipment
ⅡWhether the following statements are true or false. 1.The new Maersk Logistics facility is about 14,000 sqm large and is located in the jiuting economic development zone of Zhejiang District. ( ) 2.This distribution provides their customers with an unmatched service level efficiently managed by their skilled employees and supported by an advanced IT platform.” ( ) platform.”

Dialogue 2 Partial Shipment and Transshipment
3.It will offer customers non-specialized nonSupply Chain Management services including cross docking, storage, sorting facilities, import, export, and distribution in China. ( ) 4.Maersk Logistics provides customized solutions for integrated supply chain management, warehousing and distribution, and sea and airfreight transport in only Chinese logistics market. ( )

Unit 5 Packaging
Text 1 Introduction of Packaging Dialogue 1 Packing of Silk Stocking Text 2 Functions of Packaging Dialogue 2 the Packaging of Beer

Text 1 Introduction of Packaging
【Para 1】The role of Packaging(包装的重 1】 Packaging( 要性) 要性) Packaging prepares goods for transport, distribution, storage, sale, and use. Thanks to packaging it is possible for products to be available anytime anywhere that gives the consumer a great freedom of choice. One of its basic purposes of packing is to protect the contents. This is important because the item have to withstand a lot of handling between the factory and the consumer.

Text 1 Introduction of Packaging
A second purpose is to make item look appealing to the buyer, especially through the use of appealing colors. In recent years, the significance of packing has been increasingly recognized, and today the widespread use of packing is truly a major competitive force in the struggle for markets. Sound packing wi1l help promote the sales, while bad or insufficient packing affects sales. In practice, people are often confused with these words: package, packaging and packing.

Text 1 Introduction of Packaging
【Para 2】Package(包装) 2】Package(包装) A primary package provides means of protection and handling to a product. General term for the total of the means and procedures is applied by the packaging economy to fulfill the task of packaging. Many terms: i.e. acknowledged package, set-upset-uppackage, permanent package, one-way package, oneexport package, customary package, consumer package, storage package, multi-way package, multimultiuse package, standard package, sea-worthy seapackage, deep-cool package, transport package. deep-

Text 1 Introduction of Packaging
【Para 3】Packaging(包装方法) 3】Packaging(包装方法) Packaging is the technique of preparing goods for distribution. Creation of a pack or a packaging unit by combination of product with the package, applying methods of packaging using packaging machines or devices by hand. To most people packaging means the carton, bag, jar, can etc., which enable a product to be handled and used.

Text 1 Introduction of Packaging
【Para 4】Packing(包装) 4】Packing(包装) Packing, the selection or construction of the shipping container and the assembling of items or packages therein, includes any necessary blocking, bracing, or cushioning, weatherproofing, exterior strapping, and marking of shipping container for identification of contents.

Text 1 Introduction of Packaging
【Para 5】Types of Packaging(包装类型) 5】 Packaging(包装类型) There are two basic kinds of packages: the consumer package and the industrial package. The consumer package is also referred to as the interior, or marketing package, because it is what the customer sees when the product is on the shelf. It is designed to appeal to and inform the final customer.

Text 1 Introduction of Packaging
The industrial package is also known as the exterior package, and is primarily a logistics responsibility. This package is discarded before the products are placed on the shelf, so customer may never see this material.

Text 1 Introduction of Packaging
New Words and Phrases withstand appealing significance widespread insufficient confuse v. 抵抗,经受住 adj. 吸引人的 n. 意义,重要性 adj.分布广泛的,普遍的 adj.分布广泛的,普遍的 adj.不足的,不够的 adj.不足的,不够的 v. 搞乱,使糊涂

Text 1 Introduction of Packaging
procedure fulfill combination therein 在 weatherproof 的 identification n. 程序,手续 v. 履行,实现,完成 (计划等) n. 结合,联合,合并, 化合物 adv. 在那里,在其中, 那一点上 adj. 防风雨的,抗风化 n. 辨认,鉴定,证明,

Text 1 Introduction of Packaging
interior exterior discard adj. 内部的,内的 adj. 外部的,外在的, 表面的 v. 丢弃,抛弃

Text 1 Introduction of Packaging
Notes 1.Thanks to packaging it is possible for products to be available anytime anywhere that gives the consumer a great freedom of choice. 由于包装的存在,使得产品能在任何时 候和任何地方都可得到,这给消费者极大 的自由选择。

Text 1 Introduction of Packaging
2.In recent years, the significance of packing has been increasingly recognized, and today the widespread use of packing is truly a major competitive force in the struggle for markets. 近年来,包装的重要性逐渐被认可,今 天,广泛使用的包装已成为产品市场竞争 的主要竞争点。

Text 1 Introduction of Packaging
3.General term for the total of the means and procedures is applied by the packaging economy to fulfill the task of packaging. 所有有关包装方法和程序的一般术语都 被应用于包装作业中。

Text 1 Introduction of Packaging
4.Packaging is the technique of preparing goods for distribution. Creation of a pack or a packaging unit by combination of product with the package, applying methods of packaging using packaging machines or devices by hand. 包装是为货物配送准备货物的技术,就 是应用手工或机器的包装方法,通过货物 包装把货物合并处理成一个包裹或一个包 装单位。

Text 1 Introduction of Packaging
5. Packing, the selection or construction of the shipping container and the assembling of items or packages therein, including any necessary blocking, bracing, or cushioning, weatherproofing, exterior strapping, and marking of shipping container for identification of contents. 包装就是选择或构建货运包装并在其中 装上所需运输的货物,包括任何必需的分 隔、支撑或缓冲材料以及外部捆绑材料, 并在货运包装上标明所运送的货物。

Text 1 Introduction of Packaging
Exercises Ⅰ Pair work:talking face to face, and think work: it over, discuss the following questions. 1.What are the purposes of packing? 2.What is packaging? 3.What are the differences between packaging and packing?

Text 1 Introduction of Packaging
4.What purpose is the consumer package designed to? 5.What is difference between the consumer package and the industrial package? 6.Which package do you often see in your daily life?

Text 1 Introduction of Packaging
Ⅱ Fill in the blanks with the following words.
exterior appealing discard widespread confuse insufficient withstand significance fulfill containers

1.I always ___________ John with his brother; they are very much alike. 2.We are sure to_______ the task ahead of schedule if everyone bears down.

Text 1 Introduction of Packaging
3.Many plastic ________ are disposed of as waste, although they are reusable. 4.You're supposed to keep your car _________ in good condition by cleaning it. 5.You can schedule a weekend to _________ some things that perhaps you don't actually need. 6.The idea of a holiday abroad is certainly ___________.

Text 1 Introduction of Packaging
7.That invention is of great commercial ___________. 8.She is strong enough to ___________ intellectual challenge. 9.In today's world, trade barriers in international trade are still___________. 10.The case was dismissed because of 10. ___________ evidence.

Text 1 Introduction of Packaging
Ⅲ Translate the following sentences into Chinese. 1.Packaging is an important concern for warehousing and materials handling, one that receiving increased attention around the world. 2.No matter what environmental conditions are encountered, the package is expected to protect the product, keeping it in the condition intended for use until the product is delivered the ultimate consumer.

Text 1 Introduction of Packaging
3.New materials and smarter protective packaging systems contribute to reducing the load on our environment. 4.Good packaging allows efficient utilization of storage space as well as transportation cube and weight constraints. 5.This package is discarded before the products are placed on the shelf, so customer may never see this material.

Text 1 Introduction of Packaging
Ⅵ Translate the following sentences into English. 1.环境的挑战使包装成为焦点问题。 2.包装在保护商品方面起着重要的作用。 3.不同的商品需要不同的包装。 4.消费品的包装要适宜并具有吸引力,这样 能够增强公司在市场中的形象。 5.包装必须十分坚固,以承受粗鲁的搬运。

Dialogue 1 Packing of Silk Stocking
(Mr. Smith a businessman from America, is
talking about the subject of packaging with Mr. Lin, the marketing manager of a company in China.) Smith: Smith:What are your conditions, Mr. Lin, as far as packaging is concerned? Lin: Lin:Well, as you know, we have definite ways of packing silk stockings for sea shipment. As a rule, we use polythene wrapper for each article, all ready for shelf selling.

Dialogue 1 Packing of Silk Stocking
Smith: Smith:Good .A wrapping that catches the eye will certainly help push sales. With keen competition from similar silk stocking producers, the merchandise must not only be of nice quality, but also look attractive. Lin: Lin:Right. We'll see to it that the silk stockings appeal to the eye as well as to the purse. Smith: Smith:What about the outer packing?

Dialogue 1 Packing of Silk Stocking
Lin: Lin:We will pack them six silk stockings each with a different color in a box, ten boxes in a carton. Smith: Smith:Can you use wooden cases instead? Lin: Lin:Why wooden cases?

Dialogue 1 Packing of Silk Stocking
Smith: Smith:I'm afraid the cardboard boxes are not strong enough for sea transportation. Lin: Lin:No need to worry about that. The cartons are lined with waterproof plastic sheets, and as the cartons are made of cardboard, they shall be handled with care. Smith: Smith:Ok, but I am concerned that in case of damage or pilferage, the insurance company will refuse compensation on the ground of improper packing, or packing unsuitable for sea voyage.

Dialogue 1 Packing of Silk Stocking
Lin: Lin:Well, we will use wooden cases if you insist, but the charge for that kind of packing will be considerably higher, and it also slows down delivery. Smith: Smith:Then, I will cable home immediately for instruction on the matter. Lin: Lin:Please do. I will be waiting for your soonest reply.

Dialogue 1 Packing of Silk Stocking
Smith: Smith:I will call you up tomorrow. Good-bye, GoodMr. Lin. Lin:GoodLin:Good-bye, Mr. Smith.

Dialogue 1 Packing of Silk Stocking
New Words and Phrases polythene wrapper keen competition attractive 的 cardboard n. 聚乙烯 n. 包装材料,包装纸 adj. 强烈的,热心的,渴 望的 n. 竞争 adj. 吸引人的, 有魅力 n. 纸板

Dialogue 1 Packing of Silk Stocking
waterproof pilferage insurance compensation voyage silk stocking adj. 防水的 n. 行窃,偷盗 n. 保险,保险单,保险 业,保险费 n. 补偿,赔偿 n. 航程,航空 丝袜

Dialogue 1 Packing of Silk Stocking
Notes 1.With keen competition from similar silk stocking producers, the merchandise must not only be of nice quality, but also look attractive. 丝袜市场的激烈竞争要求商品不仅要有 好的质量,而且包装要有吸引力。

Dialogue 1 Packing of Silk Stocking
2. The cartons are lined with waterproof plastic sheets, and as the cartons are made of cardboard, they shall be handled with care. 纸箱都内衬防水的塑料布,而且一般他 们在处理纸箱时,都会相当小心的。

Dialogue 1 Packing of Silk Stocking
Exercises

Ⅰ Oral Practice: practice the above dialogue with your partner until you can learn the lines by heart.

Dialogue 1 Packing of Silk Stocking
Ⅱ Team work: make up a dialogue according to the following situation and practice it with your partner. Situation: Situation: Mr. Zhang is a manager of China National Native Produce and Animal By-products ByImport and Export Corporation. Mr. Right is a businessman from Ireland who has ordered a total of $80,000 worth of oolong tea. He is particular about the way the tea is packed. Now Mr. Zhang is discussing this issue with Mr. Right.

Dialogue 1 Packing of Silk Stocking
Tips: Tips: 1. How are you going to pack our order? 2. For this kind of product we export, each item is individually packed in ... 3. …are packed in a paper carton before shipping. 4. I'm afraid the paper cartons are not strong enough for .... 5. We’ve got an excellent record on making We’ deliveries to our customers.

Dialogue 1 Packing of Silk Stocking
6. All our cartons are lined with shockproof cardboards and are wrapped up with polyethylene sheets. 7. I will cable home immediately for instruction on the matter. 8. I’ll be waiting for your reply. I’

Dialogue 1 Packing of Silk Stocking
Ⅲ Write an e-mail to your customer, telling ethem politely and patiently like that: Contents: Contents: 1. 感谢对方对我方的大力支持 2. 告诉对方我方采用的运输包装材料和包装 方法 3. 征求对方对运输包装的意见。

Dialogue 1 Packing of Silk Stocking
Ⅵ Fill in the blanks with the words in the following box.
record safety take place worry about consignment rest damp-proof a lot of

(Mr. Fred ,a businessman from Austria, is
talking about the issue of packaging with Mr. Cheng, a salesman of a company in China.) F: What kind of packing do you plan to use for this ________ of goods?

Dialogue 1 Packing of Silk Stocking
C: Cartons. Is that okay? F: I’m concerned about the possible jolting, I’ squeezing and collision that may ________ when these cases are moved about. C: Well, what I can tell you is this. We've got an excellent ________ on making deliveries to our customers. Besides, all our cartons are lined with shockproof cardboards and are wrapped up with polyethylene sheets. So they’ they’re not only shockproof but also ________.

Dialogue 1 Packing of Silk Stocking
F: In that case, I guess I can ________ assured. C: Well, I guess you can say that. The ________ of packing is something we always pay a lot of attention to. Especially for those fragile commodities, we’ve got to be extra we’ careful. Otherwise, when the things we don’t don’ want to see happen have happened, we’ll be we’ responsible and that’ll cause you ________ that’ inconvenience, too.

Dialogue 1 Packing of Silk Stocking
F: You’re right. But wouldn't it be safer to use You’ wooden cases? C: We sure can if you want us to, but the charge will be much higher. F: It wouldn't be worth the trouble in that case, would it? Let's still use cartons. C: Sure, no problem. As I said, cartons are good enough for goods like this. You don't have to ________ it.

Text 2 Functions of Packaging
When transportation goods from source to customer, packaging is an essential feature of the product and the form this takes is often considered a part of the logistics process. Industrial packaging should perform the following function to meet integrated logistics requirements. More specifically, packaging performs four functions.

Text 2 Functions of Packaging
【Para 1】 Containment(包装商品) 1】 Containment(包装商品) Products must be contained before they can be moved from one place to another. To function successfully, the package must contain the product. If the package breaks open, the item can be damaged or lost, or even cause environmental pollution.

Text 2 Functions of Packaging
【Para 2】 Protection(保护商品) 2】 Protection(保护商品) Packaging plays a vital role in protecting products as they go from the manufacturer to the consumer. Packaging is designed to ensure that the product reaches the consumer in good condition. It should protect the goods from damage during handling, storing and transportation. Damages caused by vibration, impact, puncture or compression can happen whenever a package is being transported. Hence, package design and material must combine to achieve the desired level of protection.

Text 2 Functions of Packaging
【Para 3】 Improving the Logistics Efficiency 3】 提高物流效率) (提高物流效率) Packaging plays a significant role within logistics and its optimal design is important for the efficient functioning of the whole logistics system.

Text 2 Functions of Packaging
Packaging affects not only marketing and production but also integrated logistics activities. For example, the size, shape and type of packaging material influence the type and amount of material handling equipment. Likewise, package and size and shape affect loading, unloading and the transporting of a product. The easier it is to handle a product, the lower the transportation rate. Therefore, if the package is designed for efficient logistical processing, overall system performance will benefit.

Text 2 Functions of Packaging
【Para 4】 Communication(信息传递) 4】 Communication(信息传递) The important logistical packaging function is communication or information transfer. The information contained on the package tells the consumer what the product is and how to use it. The information provided on packaging allows the consumer to decisions on the product’s purchase and use. product’

Text 2 Functions of Packaging
A package must protect what it sells and sell what it protects. Modern methods of consumer marketing would fail were it not for the messages communicated on the package. It is not only the sales package that must communicate. Warehouses and distribution centers would be less efficient if transport packages lacked labels or carried incomplete details. When international trade is involved and different languages are spoken, the use of clear, readily understood symbols on the transport is essential.

Text 2 Functions of Packaging
To identify package contents of receiving and shipping is the most obvious communication role of packaging. Typical information includes manufacturer, product, container type and count. The communication role of logistics packaging is to provide instruction of how to prevent possible damage.

Text 2 Functions of Packaging
New Words and Phrases function source perform integrated requirement specifically 明 n. 功能,职责 n. 来源,出发地 v. 履行,完成 adj. 整体的,综合的,完 全的 n. 需要,需求 adv. adv. 特别地,具体地, 确地

Text 2 Functions of Packaging
containment manufacturer consumer vibration impact puncture compression combine 合 n. 包含,包括,容纳 n. 制造商,生产商 n. 消费者,用户 n. 振动,动摇 n. 冲击,挤压,压紧 n. 刺穿,穿孔 n. 压缩,压制 v. 使结合,综合,整

Text 2 Functions of Packaging
influence lack label identify container distribution center v. 影响,改变 v. 缺乏,不足 n. 标签 v. 识别,确认 n. 集装箱,容器 配送中心

Text 2 Functions of Packaging
Notes 1.Industrial packaging should perform the following function to meet integrated logistics requirements. 工业包装通过履行特定功能来满足物流 整合的需求。

Text 2 Functions of Packaging
2.If the package breaks open, the item can be damaged or lost, or even cause environmental pollution. 如果包装破裂,商品可能会损坏、丢失、 甚至造成环境污染。 3.It should protect the goods from damage during handling, storing and transportation. 在货物搬运、储存和运输过程中,包装 可以保护货物不受损坏。

Text 2 Functions of Packaging
4.Hence, package design and material must combine to achieve the desired level of protection. 因此必须综合利用包装设计和原材料两 方面,以此实现满意的保护水平。 5.Packaging affects not only marketing and production but also integrated logistics activities. 包装不仅影响市场销售和产品而且影响 物流活动的整合。

Text 2 Functions of Packaging
6.The easier it is to handle a product, the lower the transportation rate. 货物处理越容易,运输费用就越低。 7.Modern methods of consumer marketing would fail were it not for the messages communicated on the package. 如果包装上没有相关信息,现代的营销 手段将不起作用。

Text 2 Functions of Packaging
8.Warehouses and distribution centers would be less efficient if transport packages lacked labels or carried incomplete details. 如果运输包装上没有标签或标签上的细 节信息不完整,仓库和配送中心的工作效 率就会受影响。

Text 2 Functions of Packaging
Exercises Ⅰ Team work:talking face to face, and work: think it over, discuss the following questions. 1.What are the main functions of packaging? 2.Are there any other benefits of packaging in addition to what is mentioned in the text? If yes, what are they?

Text 2 Functions of Packaging
3.Name three products that you consider to be packaged well. 4.Why should we use reusable containers? containers? 5.If packaging cost is reduced, can costs in other aspects of the total logistical operation be cut down? Why? 6.What information can be provided in the package?

Text 2 Functions of Packaging
Ⅱ Fill in the blanks with the following words.
forbid instill marketplace residual instill standpoint oddly dictate reinforce shun

1.We are now in a position to _________ our own demands to our employers. 2.We’ll _________ the cease with iron strap. We’ 3.These policies _________ strong feeling of loyalty in P & G employees.

Text 2 Functions of Packaging
4.The smell of food _________ the hungry children into the hut. 5.I can’t figure out why he’s been behaving so can’ he’ _________. 6.Consumers may also _________ firms that pollute the environment or engage in unethical practices by not buying their products. 7.What is the reaction to the new car in the _________?

Text 2 Functions of Packaging
8.It is thus clear that the _________ influences of clannishness must not be underestimated. 9.From the _________ of success, a good work ethic is no less important than an education. 10.More and more public places in the United 10. States _________ smoking.

Text 2 Functions of Packaging
Ⅲ Translate the following sentences into Chinese. 1.Over the past two years, the company has increased the investment for its packaging industry in order to meet its customer’s need. customer’ 2.Good packaging can have a positive impact on layout, design, and overall warehouse productivity. 3.We’ll pack them two dozen to one carton, We’ gross weight around 25 kilos a carton.

Text 2 Functions of Packaging
4.We have especially reinforced our pacing in order to minimize the extent of any possible damage to the goods. 5.The real art of packing is to get the contents into a nice, compact shape that will stay that way during the roughest journey.

Text 2 Functions of Packaging
Ⅵ Translate the following sentences into English. 1.箱子里垫有泡沫塑料以免货物受压。 2.在外包装上请标明“小心轻放”字样。 .在外包装上请标明“小心轻放” 3.醒目的包装有助于推销产品。 4.这种商品包装必须防湿、防潮、防锈、防 震。 5.这些产品由于包装不好影响了销售。

Dialogue 2 the Packaging of Beer
(Mr. Lin is a marketing manager of Tsingtao
Brewery Group in China. Peter is a businessman from European Union. Now Mr. Lin is discussing the packaging of Beer with Peter) Peter: Mr. Lin, I’m very glad we’ve settled the I’ we’ terms for the transaction of 500 cases of Tsingtao Beer in general, and I would like to know what’s your packing for transportation. what’

Dialogue 2 the Packaging of Beer
Lin: As a rule, when packing these small bottles of beer, we pack them six bottles in one carton, and four cartons in one box. Besides, all these boxes should be lined with shockproof cardboard from inside and reinforced with straps from outside. Peter: That’s ok. But I still want to discuss the That’ matter of packing the beer. Will you hear my comments?

Dialogue 2 the Packaging of Beer
Lin: Certainly. We warmly welcome your comments and suggestions. Peter: Your present packing is in glass bottles of two sizes – large and small. One large bottles is too much for an ordinary person to consume at one time, while the small size seems just right. Lin: This comment of yours is very good. We should consider the normal quantity that an ordinary person consumes at one time, when we decide on the size of the beer bottle.

Dialogue 2 the Packaging of Beer
Peter: I don’t think glass-bottles are popular don’ glassnowadays for liquids. The shortcomings are obvious: first, they are easily broken in transit even though you put 24 bottles in a well-lined wellbox; second, glass-bottles are too heavy and it glasswould increase the cost of freight; third, it is not convenient to consume the beer packed in bottles because you have to use a bottle-opener bottleto open them. Lin: Yes, all these shortcoming exist as a matter of fact. Do you have any good ideas?

Dialogue 2 the Packaging of Beer
Peter: Liquids are now packed in tins, which have been gaining popularity on the world market. Many leading companies of beverage, such as Coca Cola, they pack their liquids in tins. I think you could use similar packing and incorporate an opener on the top of each tin. Lin: As far as you know, when we pack our export liquids in tins, it will greatly increase the cost of packing. Now we are making efforts to reduce the production cost of tins.

Dialogue 2 the Packaging of Beer
Peter: I can understand that. But I hope that you will speed up your efforts in that direction. In fact I’ve already seen some good results. I’ Lin: Is that so? What’s that? What’ Peter: At the last Guangzhou Fair, I tasted black tea ready-made, and packed in paper readycartons. That packing would greatly reduce the cost of the goods.

Dialogue 2 the Packaging of Beer
Lin: The paper tins can only be used to pack liquids like tea and milk, but not beer perhaps, because there is some gas as well as the pressure from inside of the container when the container is opened. So, I’m afraid paper tins I’ cannot stand the pressure. Peter: You are right. You see I’ve forgotten the I’ difference between beer and soft drinks.

Dialogue 2 the Packaging of Beer
Lin: Your thoughts are very helpful. I’ll I’ transfer your valuable proposals mentioned today to our production department for study so as to improve our packing. Thank you very much.

Dialogue 2 the Packaging of Beer
New Words and Phrases beer n. 啤酒 Tsingtao Brewery Group 青岛啤酒集团 transportation n. 运输, 运送 reinforce v. 加强,增援,加固 strap n. 带,皮带 liquid n. 液体,流体 shortcoming n. 缺点,短处

Dialogue 2 the Packaging of Beer
transit 线 bottlebottle-opener beverage Coca Cola incorporate Guangzhou Fair n. 搬运,运输,运输 启瓶器 n. 饮料 可口可乐 v. (使)合并,并入,合 编 广州商品交易会

Dialogue 2 the Packaging of Beer
Notes 1.As a rule, when packing these small bottles of beer, we pack them six bottles in one carton, and four cartons in one box. Besides, all these boxes should be lined with shockproof cardboard from inside and reinforced with straps from outside. 一般来说,我们在包装这些小瓶啤酒时, 6瓶为一盒,4盒装一箱。并且,这些箱子 瓶为一盒,4 都需要里面内衬防震板,外加加固条。

Dialogue 2 the Packaging of Beer
2.I don’t think glass-bottles are popular nowadays for don’ glassliquids. The shortcomings are obvious: first, they are easily broken in transit even though you put 24 bottles in a well-lined box; second, glass-bottles are wellglasstoo heavy and it would increase the cost of freight; third, it is not convenient to consume the beer packed in bottles because you have to use a bottle-opener to bottleopen them. 我认为现在用玻璃瓶子装饮料已不太时兴, 其缺陷是很明显的:第一,运输途中易破,即使 你在纸箱里装上24瓶,衬垫得很好,也会是这样; 你在纸箱里装上24瓶,衬垫得很好,也会是这样; 第二,玻璃太重,这必然增加运费;第三,酒装 在瓶子中喝起来不方便,因为你得用一把启瓶器 来开瓶盖子。

Dialogue 2 the Packaging of Beer
3.The paper tins can only be used to pack liquids like tea and milk, but not beer perhaps, because there is some gas as well as the pressure from inside of the container when the container is opened. So, I’m afraid paper tins I’ cannot stand the pressure. 纸质罐头壳只能用于茶、牛奶之类的饮 料,恐怕对啤酒不太合适,因为啤酒打开 后要出现气体,从容器内部就产生压力, 纸质壳子恐怕经受不住吧?

Dialogue 2 the Packaging of Beer
Exercises Ⅰ Oral Practice: practice the above dialogue with your partner until you can learn the lines by heart.

Dialogue 2 the Packaging of Beer
Ⅱ Team work: make up a dialogue according to the following situation and practice it with your partner. Situation: Situation: Richard is a businessman from England, Mr. Liu is a marketing manager of a textile company. Now they are talking about packing style of silk blouses.

Dialogue 2 the Packaging of Beer
Tips: Tips: 1. We have definite ways of packing… packing… 2. As to silk blouses, we use …,all ready for window display. 3. I hope the packing will be …. 4. We have here a sample packing… packing… 5. Do you mind if I give you a little suggestion?. 6. Your packing needs improvement. I mean... 7. Your suggestion on packing is welcome as well. 8. What’s your outer packing?. What’ 9. Cardboard boxes are light to handle and less expensive while wooden cases are clumsy and cost more.

Dialogue 2 the Packaging of Beer
Ⅲ Write an e-mail to your customer, telling ethem politely and patiently like that: Contents: Contents: 1. 向有合作意向的客户介绍你的公司及产品 2. 详细介绍公司产品的销售包装情况 3. 询问产品的销售包装是否能迎合对方国家 消费者的口味 4. 欢迎对方提出好的建议。

Dialogue 2 the Packaging of Beer
Ⅵ Fill in the blanks with the words in the following box.
fall into love eye-catching handle attractive reinforce improvement function lost go ahead suggestion

(Mr. Fred is a distributor in America, Mr.
Chen is the marketing manager of a company in china, Now they are talking…) talking… F: Do you mind if I give you a little __________?

Dialogue 2 the Packaging of Beer
C: No, I don't mind. __________. F: Your products are good, and there 's no question of that. But your packing needs __________. I mean your packing does not look __________ enough to the buyer. We both know that one important __________ of packing is to stimulate the buyer's desire to buy. He should __________ with your product at the first sight.

Dialogue 2 the Packaging of Beer
C: That's a good suggestion. Could you be more specific? E:I feel your cartons are not thick and sturdy enough. They 're kind of flimsy; therefore, the feeling of expensiveness is __________. And the color of the design of your packing really should be more __________. My opinion is that packing should give the buyer an idea of what is packed inside. C: That’s really a good idea. I'll pass it onto That’ our designers and ask them to improve on it.

Dialogue 2 the Packaging of Beer
F: About the outer packing then, how are you going to __________ that? C: Well, we’ll __________ all those cardboard we’ cartons with straps from outside; and mark them with the words such as ”handle with care” care” and other general markings for transportation. F: That really sounds good. Thanks.

Dialogue 2 the Packaging of Beer
Supplementary Reading Development of Packaging Prior to World War II, packaging was used primarily to surround and protect products during storage, transportation, and distribution. Some packages were designed with aesthetic appeal and even for ease-of-use by the end ease-ofconsumer, but package design was typically left to technicians.

Dialogue 2 the Packaging of Beer
After World War II, however, companies became more interested in marketing and promotion as a means of enticing customers to purchase their products. As a result, more manufacturers began to view packaging as an integral element of overall business marketing strategies to lure buyers.

Dialogue 2 the Packaging of Beer
This increased attention to packaging coincided with socioeconomic changes taking place around the world. As consumers became better educated and more affluent, their expectations of products—and products— their reliance on them—increased as well. them— Consequently, consumers began to rely much more heavily on manufactured goods and processed food items. New technologies related to production, distribution, and preservatives led to a massive proliferation in the number and type of products and brands available in industrialized nations. Thus, packaging became a vital means of differentiating items and informing inundated consumers.

Dialogue 2 the Packaging of Beer
The importance of consumer packaging was elevated in the United States during the late 1970s and 1980s. Rapid post-war economic expansion and postmarket growth waned during that period, forcing companies to focus increasingly on luring consumers to their product or brand at the expense of the competition. Package design became a marketing science. And, as a new corporate cost-consciousness costdeveloped in response to increased competition, companies began to alter packaging techniques as a way to cut production, storage, and distribution expenses. Furthermore, marketers began to view packaging as a tool to exploit existing product lines by adding new items and to pump new life into maturing products.

Dialogue 2 the Packaging of Beer
Today, good package design is regarded as an essential part of successful business practice. Since many potential customers first notice a new product after it has arrived on the shelves of a store, it is vital that the packaging provide consumers with the information they need and motivate them to make a purchase. But packaging decisions involve a number of tradeoffs. While making a product visible and distinctive may be the top priority, for example, businesses must also comply with a variety of laws regarding product labeling and safety. Protecting products during transport is important, but businesses also need to keep their shipping costs as low as possible.

Dialogue 2 the Packaging of Beer
Ⅰ Answer the following questions 1.Prior to World War II, what was packaging primarily used to? 2.After World War II, what did manufacturers begin to view packaging as? 3.When was the importance of consumer packaging elevated in the United States? 4.During the late 1970s and 1980s, what happened to the economic environment? 5.Today, what is good package design regarded as?

Dialogue 2 the Packaging of Beer
Ⅱ Whether the following statements are true or false. ( )1. Prior to World War II, packaging became a vital means of differentiating items and informing inundated consumers. ( )2. After World War II, package design was typically left to technicians.

Dialogue 2 the Packaging of Beer
( )3. during the late 1970s and 1980s, marketers began to view packaging as a tool to exploit existing product lines by adding new items and to pump new life into maturing products. ( )4. Today, good package design is regarded as an essential part of successful business practice. ( )5. Today, companies are free to design their own package, they don‘t have to comply don‘ with any laws.

Unit 6 International Logistics
Text 1 Containerization Dialogue 1 Talking about the Unloading Port Text 2 Main Logistics Documents Dialogue 2 Change of Port of Destination

Text 1 Containerization
【Para 1】Container Transportation(集装 1】 Transportation( 箱运输) 箱运输) With the expansion of international trade, the container service has become popular. The transportation of international trading is nowadays frequently carried out in containers. The usage of containers provides a highly efficient form of transport by road, rail and air though its fullest benefits are felt in shipping, where cost may be reduced by as much as one half.

Text 1 Containerization
【Para 2】Sizes of Containers(集装箱的尺 2】 Containers( 寸) Containers are constructed of metal and are of standards lengths from ten to forty feet. 20-foot container and 40-foot container have 2040become more common. The 20-foot container 20has become the standard unit of measure quoted in terms of “TEUs” or twenty-foot equivalent TEUs” twentyunits. One 40-foot container 40equates to two TEUs.

Text 1 Containerization
【Para 3】the Advantage of Containers(集 3】 Containers( 装箱的优势) 装箱的优势) The advantage of containers from the shipper’ shipper’s point of view is that freight can be loaded and the box sealed before it leaves the warehouse. The goods themselves are not touched again until the customer receives the container and opens it.

Text 1 Containerization
There is no risk of goods getting lost or mislaid in transit. Manpower in handling is greatly reduced, with lower costs and less risk of damage. Overall transportation cost can be reduced since container shipment offers the economy of mass transportation and minimizes the need for transshipment.

Text 1 Containerization
Usage of container reduces the time ships spend in port and greatly increase the number of sailings. TemperatureTemperature-controlled containers are provided for the types of cargo that need them.

Text 1 Containerization
【Para 4】the Disadvantage of Containers 4】 集装箱的劣势) (集装箱的劣势) Containers have a restricted application in inland transportation. Because containers on ships must be stacked, they must be sturdy in construction. In turn, this makes them heavy— heavy— too heavy for road transport since they unduly restrict payloads.

Text 1 Containerization
【Para 5】the FCL Service(整箱服务) 5】 Service(整箱服务) If the exporter intends to fill a full container load (FCL), the forwarder of shipping line will be prepared to send an empty container to the exporter for loading. The container is sealed with the carrier’s seal, carrier’ this is sometimes done by the shipper.

Text 1 Containerization
【Para 6】the LCL Service(拼箱服务) 6】 Service(拼箱服务) If the cargo is less than a full container load (LCL), the exporter sends it to the container freight stations (CFSs), where it will be consolidated with the goods of other exporters in a group container.

Text 1 Containerization
【Para 7】Inter-modal Transportation(多式联运) 7】InterTransportation(多式联运) InterInter-modal transportation refers to the movement of a shipment from origin to destination utilizing two or more different modes of transport. It involves a variety of shipment, transshipment and warehousing activities. The whole intent of inter-modal transport is interto allow the shipper to take advantage of the best characteristics of all modes: the convenience of road, the long-distance movement efficiency of rail, and the longcapacity of ocean shipping.

Text 1 Containerization
Therefore, inter-modal transportation offers the interopportunity to combine modes and find a less costly alternative than a single transport mode. Numerous technical improvements, such as river/sea shipping and better rail/road integration, have been established to reduce interchange cost, but containerization remains the most significant achievement so far.

Text 1 Containerization
New Words and Phrases container containerization expansion construct quote mass restrict n. 容器,集装箱 n. 集装箱化 n. 扩充,开展 v. 建造,建立 v. 引用,提出,提供 adj. 大规模的,集中的 v. 限制,约束

Text 1 Containerization
application stack sturdy unduly fill forwarder seal n. 应用,运用 v. 堆放,堆叠 adj. 坚固的,坚定的 adv. 过度地,不适当的 v. 装满,充满,填充 n. 货运公司,货运代理 商 n. 封铅,封条,印; v. 封,密封

Text 1 Containerization
consolidate origin destination utilize characteristic convenience efficiency capacity combine v. 装货,配货 n. 出发地,生产地 n. 目的地 v. 利用 n. 特性,特征 n. 便利,方便 n. 效率,功效 n. 容量,装载量 v. (使)结合

Text 1 Containerization
alternative 择 n. 二中择一,可供选

的办法 integration n. 综合 significant adj. 有意义的,重大的 achievement n. 成绩,成就,完成, 达到 carry out 履行,执行 standard unit 标箱 TEUs=twentyTEUs=twenty-foot equivalent units 20英尺的标箱 20英尺的标箱

Text 1 Containerization
equate to 相当于,相等于 temperaturetemperature-controlled 温控 FCL= a full container load 整箱服务 LCL= less than a full container load 拼箱服务 CFSs= container freight stations 集装箱运输 站 interinter-modal transportation 多式联运 so far 迄今为止

Text 1 Containerization
Notes 1.The usage of containers provides a highly efficient form of transport by road, rail and air though its fullest benefits are felt in shipping, where cost may be reduced by as much as one half. 集装箱的使用为道路、铁路和航空提供 了一种高效的运输方式,虽然它的全部益 处在海运中体现得最淋漓尽致,在海运中 集装箱的使用可以将成本降低一半。

Text 1 Containerization
2.Containers are constructed of metal and are of standards lengths from ten to forty feet. 集装箱由金属制造,包括10英尺到40英 集装箱由金属制造,包括10英尺到40英 尺各种标准尺寸。

Text 1 Containerization
3.Overall transportation cost can be reduced since container shipment offers the economy of mass transportation and minimizes the need for transshipment. 由于使用了集装箱运输,提供了运输的 规模经济并将转运需求降到最低,全面的 运输成本得以降低。

Text 1 Containerization
4.Because containers on ships must be stacked, they must be sturdy in construction. 因为在船上集装箱必须叠放,所以必须 建造的足够坚固。

Text 1 Containerization
5.Therefore, inter-modal transportation offers interthe opportunity to combine modes and find a less costly alternative than a single transport mode. 因此,与单一运输方式相比,多式联运 为将适当的运输方式结合在一起为降低成 本提供了机会。

Text 1 Containerization
6.Numerous technical improvements, such as river/sea shipping and better rail/road integration, have been established to reduce interchange cost, but containerization remains the most significant achievement so far. 许多技术进步,如水运/ 许多技术进步,如水运/海运和更完善 的铁路/ 的铁路/公路的结合,使得运输方式转换时 成本降低,但是迄今为止,集装箱化运输 仍是意义最重大的进步。

Text 1 Containerization
Exercises Ⅰ Pair work:talking face to face, and think work: it over, discuss the following questions. 1.What is containerization? 2.What basic sizes containers have? 3.What are the advantages of container transportation? 4.What is the multi-modal transportation? multi-

Text 1 Containerization
5.Why a shipper would choose multi-modal multitransportation? 6.What are the FCL? 7.What are the LCL? 8.Why container is suitable to inter-modal intertransportation?

Text 1 Containerization
Ⅱ Close test. Containerization The ___1___ cargo transport volume has been on the rise together with the world’s world’ economic growth since the third quarter of last decade. Also we are living in a rapidly ____2___ industry society. There have been a number of major changes in the shipping ____3___, but the one that has the most farfarreaching ____4___ is the development of the container system.

Text 1 Containerization
This is referred to as “containerization”, by which containerization” various general cargoes are stuffed ____5___ big containers for the purpose of quick loading on ____6___ ships and unloading from ships both for inbound and ____7___ transport. By this measure, loading and unloading time at ___8___ is reduced to one tenth of the time length on the average compared with the conventional handling method where general cargoes were, being much diversified in ____9___ and size, handled on a two-ton sling unit basis. two-

Text 1 Containerization
Containerization has also implemented quick transit between ships and other modes of transportation, such as road and railway transport. Therefore, container transport is ___10___ efficient not only for the marine transportation but also for the inland transportation.

Text 1 Containerization
1.a. international c. inventory 2.a. changing c. changeable 3.a. enterprise c. terminal 4.a. aftermath c. suggestion 5.a. from b. for b. bulk d. domestic b. changed d. exchange b. company d. industry b. influence d. impact c. into d. down

Text 1 Containerization
6.a. board b. our c. bond 7.a. side b. bound c. outbound d. bounding 8.a. point b. berth c. port terminal 9.a. color b. type c. material d. shape 10.a. high 10. b. highly c. far d. behind

d.

d. quite

Text 1 Containerization
Ⅲ Translate the following sentences into Chinese. 1.Inter-modal transportation is seen as a Intersolution that could work in certain situations. 2.Temperature-controlled containers are Temperatureprovided for the types of cargo that need them. 3.With the improvement of international trade, the container service has become popular.

Text 1 Containerization
4.Before containerization, economies of scale were difficult to achieve with break-bulk cargo. break5.Maersk Sealand is one of the largest liner shipping companies in the world, serving customers all over the globe.

Text 1 Containerization
Ⅳ Translate the following sentences into English. 1. 多式联运提供了降低物流成本的机会。 2. 集装箱的使用极大地提高了运输效率。 3. 迄今为止,集装箱化运输仍是意义最重大 的进步。 4. 整箱运输的费率低,你最好整箱运输货物。 5. 集装箱的使用降低了货物损坏的风险。

Dialogue 1 Talking about the Unloading Port
(The following is a conversation between the Mr. Geng, the clerk in a logistics company and Mike, a customer of the company.) Geng: Geng:Mike, are you tired today after your visit to the Great Wall yesterday? Mike: Mike:No, not at all. I am very interested in the visit. Geng: Geng:What are you impressions about the Great Wall?

Dialogue 1 Talking about the Unloading Port
Mike:It’ Mike:It’s just too great, and it has made an everlasting impression on me. Geng: Geng:Well, do you think now we should talk a bit about the port of discharge? Mike: Mike:I’m all ready. Geng: Geng:Our offer is CIF European main ports. The time of shipment is August. What’s your What’ unloading port please? Mike: Mike:Hamburg.

Dialogue 1 Talking about the Unloading Port
Geng: Geng:But as I know, sailings to Europe in August only call at London and Antwerp. Mike: Mike:Our customers are all located near Hamburg. It’s not reasonable to have the goods It’ unloaded at London. Geng: Geng:I see. Mike: Mike:We do hope you’ll contact the shipping you’ company once again to make sure that the shipment will arrive in Hamburg.

Dialogue 1 Talking about the Unloading Port
Geng: Geng:Sure and I will do that, there is a vessel sailing to Hamburg in July. But I’m afraid it’s I’ it’ too late to book the shipping space. Mike: Mike:Please try your best, and I trust that you can make it. Geng: Geng:All right. But the question we have at the moment is whether the manufactures can get the goods ready in July. Mike: Mike:You can contact the factory again to hurry them up. It will be marvelous if the goods can be shipped in July.

Dialogue 1 Talking about the Unloading Port
Geng: Geng:I’ll certainly try my best, but if we fail to do that, there will be another chance. The next early available chance will be the Hamburg ships in September. There will be two of them. What do you think if the shipment is effected in September, a month later than the schedule? Mike:We’ Mike:We’d like the shipment to be made in July, but if nothing can be done about it, the goods can be shipped in September. There should be no more changes in the schedule, anyway. Geng: Geng:I’m sure there will be no more changes.

Dialogue 1 Talking about the Unloading Port
New Words and Phrases impression everlasting Hamburg Antwerp reasonable n. 印象,感想 adj. 永恒的,持久地 n. 汉堡(欧洲主要港 口) n. 安特卫普(欧洲主要 港口) adj. 合理的

Dialogue 1 Talking about the Unloading Port
marvelous 思 effect schedule port of discharge CIF adj. 令人惊异的,不可 议的 v. 实现,达到 n. 确定时间 卸货港 到岸价(成本,保险加 运费)

Dialogue 1 Talking about the Unloading Port
Notes 1.Our offer is CIF European main ports. 我们的报价是欧洲主要港口的到岸价。 2.It’s not reasonable to have the goods It’ unloaded at London. 在伦敦港卸货不太合理。

Dialogue 1 Talking about the Unloading Port
Exercises

Ⅰ Oral Practice: practice the above dialogue with your partner until you can learn the lines by heart.

Dialogue 1 Talking about the Unloading Port
Ⅱ Team work: make up a dialogue according to the following situation and practice it with your partner. Situation: Situation: Jerry is a clerk of a logistics company. Now he is talking with his customer about the loading and unloading port.

Dialogue 1 Talking about the Unloading Port
Tips: Tips: 1.We should talk about the port of loading and discharging. 2.I think Dalian is suitable to us. 3.What’s your unloading port please? What’ 4.We’d better have a brief talk about the loading port. We’ 5.We’d like to designate Shanghai as the loading port We’ because it is near the producing area. 6.As most of our clients are near London, we’d like to we’ appoint London as the unloading port. 7.An early reply from you will help us to speed up shipment. 8.You may depend on what I promise you.

Dialogue 1 Talking about the Unloading Port
Ⅲ Write an e-mail to your customer, telling ethem about goods transportation. Contents: Contents: 1.就货物装运推迟之事进行道歉 2.由于恶劣天气造成装运推迟 3.保证3日内再次发运 .保证3

Dialogue 1 Talkin

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