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新职业英语职业综合英语Unit 1


新职业英语 Unit 1 Organization

Unit 1

Unit 1 Organization
Conte nts

1

Warming-up Reading A Reading B Listening & Speaking

5 6 7

Writing

2 3 4

Mini-project Language Lab

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rmWarming-up 1

Wa

Task 1 Look at the following logos and give the names of the countries in which the companies are headquartered. Car Companies Germany Supermarket Companies Germany Mobile Phone Companies Japan ___________ USA ____________

USA ___________

___________ France

Republic of Korea

P. R. China ___________

Finland ___________
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War Warming-up m-2

Task 2 List at least two companies for each type of the following products.

TCL, Sony, Panasonic, Philips…

Lenovo, Apple, IBM, Sony…

Li-Ning, Adidas, Nike, Reebok…

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Warming-up o
log

What is a logo?
A logo is a graphical element that, together with its logo type, forms a trademark or commercial brand. Typically, a logo’s design is for immediate recognition. The logo is one aspect of a company’s commercial brand, or economic or academic entity, and its shapes, colors, fonts and images usually are different from others’ in a similar market.

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Company Warming-up introduction

Bavarian Motor Works (BMW) is an independent German automobile manufacturer founded in 1916. BMW is a worldwide manufacturer of high-performance and luxury automobiles and motorcycles.

Toyota Motor Corporation, founded in 1937, is a multinational corporation headquartered in Japan, and is currently one of the world’s largest automakers. Ford Motor Company is an American multinational corporation and one of the world’s largest automakers.

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Company Warming-up introduction

Metro AG, established in 1964, is a diversified retail and wholesale group based in Germany. It is the largest in its home market, and one of the most globalized retail and wholesale corporations.
Wal-Mart Stores, Inc., founded in 1962, is an American public corporation that runs a chain of large, discount department stores. It is the world’s largest public corporation by revenue, according to the “2008 Fortune Global 500”. Carrefour SA is a French international hypermarket chain, with a global network of outlets. It is the second largest retail group in the world in terms of revenue after Wal-Mart.
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Company Warming-up introduction

Samsung Group is the largest company of the Republic of Korea. It is composed of Samsung Electronics, Samsung Heavy Industries and Samsung Engineering & Construction. Lenovo Group Limited is China’s largest and the world’s fourth largest personal computer manufacturer. Lenovo mainly produces desktops, laptops, servers, handheld computers, imaging equipment and mobile phone handsets (听筒). Nokia Corporation is a Finnish multinational communications corporation. Nokia is focused on wireless and wired telecommunications. It is the world’s largest manufacturer of mobile telephones.
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Readi Reading A ng A

Text Task 1

Task 2
Business Know-how

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A-1 Reading A Text

Google
Anyone who has ever used the Internet has

seen Google, and many people would just “google it” when they try to find information about something on the Internet. As the world’s most popular Internet search engine, Google is one of the greatest examples of online success.

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Text Reading A A-2

It all began in January 1996 as a research project at Stanford University by Ph.D. student Larry Page. Trying to find a better way for web users to search for relevant pages, Page had an

idea that this could be achieved by examining the relationships between web pages. He thought that web pages which had the most links to them from other web pages must be the most popular. The technique appeared to be successful.
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Text Reading A A-3

Page and his partner Sergey Brin set up their company on September 7, 1998 and

registered the google.com the following week. The search engine quickly grew in popularity and in 2000 Google began to sell advertising on their website. After a few years of growth fueled by eager investors, Google went public. Many Google employees became instant millionaires.
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Reading A A-4
Text

Google has recently acquired YouTube.com which is the Internet’s largest videosharing

website and continues to add new features every day including tool bars, email, and advertising. Of course, with growth and success there also comes competition. Microsoft has recently tried to acquire Yahoo in order to compete with Google in the Internet search engine area.
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Reading A A-5
Text

In addition to its growth and popularity, Google has also been named the number one

company to work for in the United States. It tends to stay away from typical office designs and tries to make the office a place where employees are comfortable and free to excel at their work.

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Reading A A-6
Text

Today, Google owns YouTube, Blogger and other hot websites and has become the leader in terms of ad-based revenue on the web. The brain child of two students has become a billion-dollar company and one of the best-known trademarks in the world. Google’s history serves as a perfect model and inspiration for Internet entrepreneurs today.

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Reading A

ATra ns1

谷 歌
上过互联网的人都见过谷歌,许多人要在互联

网上查找某方面的信息时,他们都会去“谷歌”一
下。作为全世界最有名的互联网搜索引擎,谷歌是 网络业界功成名就的最好范例之一。

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Reading A
A-Trans-2

谷歌始于1996年1月斯坦福大学博士生拉里? 佩奇的一个研究项目。为了找到一种能帮助网络用 户搜索到相关网页的更好方法,佩奇设想可以通过 检索网页之间的关系来实现。他认为其他网页链接 最多的那些网页一定是最受欢迎的,这项技术结果

看起来是成功的。

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Reading A
A-Trans-3

佩奇和他的合作伙伴谢尔盖?布林于1998年9 月7日创建了自己的公司,并在之后的一周注册了 google.com这一网址。这个搜索引擎很快声名鹊

起,2000年谷歌开始在自己的网站出售广告。在
投资者的热情资助下,经过几年的发展,谷歌上

市了,谷歌的很多雇员一夜之间成了百万富翁。

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Reading A
A-Trans-4

谷歌最近收购了互联网最大的视频共享网 站YouTube.com,而且每天都在不断增加一些新 功能,如工具栏、邮件和广告。当然,成长与 成功也带来了竞争。微软最近就试图收购雅虎 以便能在互联网搜索引擎领域与谷歌抗衡。

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Reading A
A-Trans-5

随着公司的壮大与知名度的提高,谷歌在美 国公司就业吸引力的排名也上升到第一。他们尝 试打破传统的办公室设计,努力把办公室变成员 工感觉舒适、并能充分发挥自己才华的地方。

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Reading A
A-Trans-6

现在,谷歌已拥有YouTube、Blogger和其他 一些热门网站,并且成为网络广告收入方面的领头 羊。当初两个学生的一个小点子已发展成为一家拥 有十亿美元资产的大公司,谷歌也成为全球最著名 的商标之一。谷歌的发展史为当今的网络企业家树

立了一个完美的典范,也提供了灵感。

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Reading A

relevant

a. closely connected with the subject you are discussing or the situation you are thinking about e.g. What experience do you have that is relevant to this position?

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Reading A

achieve

v. to succeed in reaching a particular goal or standard by making an effort for a long time

e.g. 1. After 10 years of hard work, he finally achieved success in his business. 2. Britain has achieved the highest rate of economic growth in Europe this year.

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Reading A

appear to be/do

to give the impression of being or doing something

e.g. 1. She appeared to be in her late thirties.
2. They appeared not to know what was happening.

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Reading A

fuel

v. to increase something; to make something stronger; to supply something with material that can be burnt to produce heat or power e.g. 1. His words fueled her anger still more.

2. The stored oil could fuel the nation for six
months.

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Reading A

go public

(of a company) to start selling shares on the Stock Exchange e.g. This company is among the first ones that went

public in China.

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Reading A

instant

a. happening immediately; (of food) that can be made quickly and easily e.g. 1. She took an instant dislike to me. 2. instant coffee / instant noodles

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Reading A

acquire

v. to gain possession of; to gain something by one’s own efforts, ability or behavior e.g. 1. The company has just acquired some new properties. 2. She has acquired a good knowledge of English.

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Reading A

feature

n. something important, interesting or typical of a place or thing e.g. An important feature of Van Gogh’s paintings is their bright colors.

v. to include a particular person or thing as a special feature
e.g. The new car features high speed and safety.

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Reading A

in addition to

as well as; besides

e.g. In addition to the apples you asked for, I bought
you some oranges and bananas.

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Reading A

tend to

to be likely to do something or to happen in a particular way because this is what often or usually happens

e.g. 1. Women tend to live longer than men.
2. When I’m tired, I tend to make mistakes.

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Reading A

stay away from

not to go near a particular person or place e.g. I want you to stay away from my home.

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Reading A

typical

a. having the usual qualities or features of a particular

group or thing e.g. This advertisement is a typical example of their
marketing strategy.

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Reading A

excel (at/in)

v. to be very good at doing something
e.g. 1. The school excels in sports.

2. She has always excelled at foreign languages.

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Reading A

in terms of

from the point of view of; with regard to; concerning
e.g. In terms of environmental protection, this project

is excellent.

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Reading A

the brain child (of somebody)

an idea or invention of one person or a small group of people e.g. This festival was the brain child of Tony Smith.

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Reading A

serve as

to be suitable for a particular use e.g. The sofa will serve as a bed for a night or two.

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Reading A-Task 1 A

Task 1 Read the passage and find out important events in the different periods of Google’s history. Write down these events. Period 1996 Events Google began as Larry Page’s research project. Page and Sergey set up the company and 1998 registered the google.com. The search engine grew quickly and it began to 2000 sell advertising on the website. Google has acquired YouTube.com and continues to add new features. Recently Google has also owned Blogger and other hot websites and become the leader in terms of ad-based revenue on the web.
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Reading A

ATas k 21

Task 2 Correct the following statements according to the passage. An example has been given.

1. Google is the world’s most popular website. Internet search engine 2. Google went public before it began to sell advertising on the website.

after

3. Email has been one of Google’s features since the first day of the company. recently

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Reading A

ATas k 22

4. Google is now a billion-dollar company and has been named to the Top 500 list of the world. the No. 1 company to work for in the US 5. Google’s employees work in places where typical office designs are used. where employees are comfortable and excel at their work 6. Google has become the Internet leader in terms of technology. ad-based revenue on the web

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Business Know-how

Making a Company Introduction A company introduction usually contains the following information:


History;


● ●

Number of employees;
Management structure & company culture; Products or services.

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din Reading B gB Rea

Text Task 1 Task 2

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Text Reading B B-1

TAF Profile
TAF Co., Ltd. was founded in the year 1990 with the objective of providing better and efficient

service to the markets in the African continent
and Southeast Asia.

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Text Reading B B-2

TAF is one of the leading manufacturers of skincare and haircare products. With its own manufacturing facilities in China and the USA, the company has developed a wide range of products to meet the demands of its international customers. TAF products are extremely popular in their current markets, and the company is now looking to further expand its customer base throughout the world.
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Reading B

Te xt B3

Below is the company’s organization chart, including all departments and their functions.
Board of Directors Chief Executive Officer Administrative Department

Production Department

Sales & Marketing Department

Accounting Department

Human Resources Department

Purchasing

Quality Control

Research & Development
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Text Reading B B-4

Board of Directors is the governing body of the company. Chief Executive Officer (CEO) works closely with the Board to provide leadership for the company. Administrative Department provides support and service for the Board and the CEO. Production Department is responsible for the development and manufacturing of products. Purchasing is in charge of the actual buying of all items.

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Reading B B-5
Text

Quality Control (QC) is to ensure the products are up to certain standards. Research & Development (R&D) is responsible for looking into new products and their design, and the improvement of existing products. Sales & Marketing Department is involved in promoting and selling products. Accounting Department monitors the accounts of the clients and the company. Human Resources (HR) Department manages the administrative aspects of the employees.
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Reading B-Trans-1 B

泰福公司简介
泰福有限公司成立于1990年,旨在为非洲 大陆和东南亚市场提供上乘和高效的服务。

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Reading B
B-Trans-2

泰福公司是护肤和护发产品的最主要制造 商之一。公司在中国和美国拥有自己的制造工 厂,现已开发出种类丰富的一系列产品,以满 足世界各地消费者的需求。泰福产品在现有的 市场上很受欢迎和喜爱。公司正着眼于在全世

界范围内进一步扩大消费者基础。

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Reading B
BTrans3

以下是本公司的组织结构图,包括所有的部 门及其职能:

董事会
首席执行官 行政部

生产部

销售和市场部

会计部

人力资源部

采购室

质量控制室

研究和开发室

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Reading B
B-Trans-4

董事会是公司的管理机构。
首席执行官与董事会紧密合作,领导公司。

行政部为董事会和首席执行官提供支持与服务。
生产部负责产品的开发和制造。

采购室负责所有物品的实际采购。

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Reading B
B-Trans-5

质量控制室确保产品达到质量标准。

研究和开发室负责开发和设计新产品,改进现有产品。
销售和市场部从事产品的推广和销售。

会计部监控客户和公司的账目。
人力资源部管理员工的行政事务。

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Reading B

BTask 1

Task 1 Decide whether the following statements are true (T) or false (F) according to the TAF profile.

( F ) 1. TAF’s main markets are in the American continent and Southeast Asia. ( T ) 2. TAF is one of the leading producers of skincare and haircare products. ( T ) 3. The company is working to reach more international customers. ( F ) 4. R&D is responsible only for developing new products. ( F ) 5. Administrative Department gives orders to the other departments.
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Reading B

BTa sk 2

Task 2 The CEO of TAF received reports of the following incidents. Help him decide which departments should be held responsible for the problems described. 1. Three engineers in R&D didn’t get their wages on time. Human Resources Dept.

2. Several customers complained about a bad smell from the company’s haircare products. Production Dept. 3. There are several spelling mistakes in the new profile on the company’s website. Administrative Dept. 4. Two important clients called to ask for products with new features and better designs.
Sales & Marketing Dept.
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Listening & Speaking

List enin g

Task 1 Task 2 Task 3 Task 4 Task 5

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Listening & Speaking

LTas k1

Task 1 Listen to the conversation between a receptionist and a visitor. Then fill in the missing information.

Ralph

Sayers

JOD

Script

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Listening & Speaking

L-1Scrip t

Task 1 Script

M: It's Ralph Sayers. W: How do you spell it? M: My first name's Ralph, R-A-L-P-H. W: And your last name? M: Sayers, that's S-A-Y-E-R-S. W: And what company are you with? M: I work for JOD Technologies. W: J-O-D, JOD? M: That's right. W: Thank you. Please have a seat. I'll call Mr. Sapir and tell him you're here. M: Thanks a lot.

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Listening & Speaking
LTask 2

Task 2 Mr. White is meeting with Mr. Brown from the Head Office. Listen to the conversation and match the people below with their job titles.

Mr. Brown
Mary Mr. Walker

Sales Manager
Secretary

Production Manager

Script

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Script Listening & Speaking L-2-

Task 2 Script

tomorrow. By the way, where is his office? M1: Don't worry. Come with me and I'll get someone to take you there. M2: That'll be great. M1: Mary, could you come here for a minute? ... Mary, I'd like you to meet Mr. Brown from the Head Office. He is the production manager.   Mr. Brown, this is Mary, my new secretary. W: It's a pleasure to meet you, Mr. Brown. M2: Nice to meet you, too, Mary. M1: Mary, will you please show Mr. Brown to the Sales Department? He'll have a talk with Mr.

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Listening Task & Speaking 3
L-

Task 3 Listen to the conversation and decide whether the following statements are true or false. Then write key words to support your answers. 1. The man is going to have a job interview in the woman’s company. True √ False 2. The man is meeting with the manager of the HR Department. True False √ doesn’t know who to see 3. The HR Department is on the 13th floor. True False √ on the 30th floor 4. The conversation took place in the office of the HR Department. True False √ where, lift, 30th floor
Script
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ListeningL-3& Speaking Script

Task 3 Script

W: Oh, I see. Would you please fill in our Visitor's Form? Here it is. M: Sure. Thank you. Oh, I don't know who to see, so I'll just put HR here. Is that OK? W: Yes, that's fine. M: Here you are. By the way, could you please tell me where the HR Department is? W: It's on the 30th floor, the second door on your right. And the lift is over there. M: Thank you very much. It's so kind of you. W: You're welcome. Have a nice day. M: You, too.

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Listening Task & Speaking 4
L-

Task 4 Listen to the conversation and choose the best answer to each question you hear. 1. 2. A. A government office. B. A hotel. C. An insurance company. D. A travel agency.

A. Grey. B. Green. C. Red. D. White.

3.

A. The 3rd office on the right on the 5th floor. B. The 5th office on the right on the 5th floor. C. The 3rd office on the left on the 3rd floor. D. The 5th office on the left on the 3rd floor.

Script

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ListeningL-4& Speaking Script

Task 4 Script

M: Of course. We are on the corner of High Street and Church Road. A red building. You can't miss it. We are on the fifth floor and in the third office on the right when you get out of the lift. W: Thank you very much. Goodbye. M: See you then. Bye. Q1: Who is the woman calling? Q2: What color is the building of the man's company? Q3: Where is the man's office in the building?

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Listening & Speaking
LTask 5-1

Task 5 Listen to the following speech twice and fill in the blanks with what you hear.

Ladies and gentleman: My name is David Truman and I am the _______ of Simons Facilities Corporation. Thank chairman you for inviting me to speak here today about future energy technologies. ________, First of all let me introduce our company, SFC, to you. Simply put, SFC is one company with two lines of _______ business —power and water, and our history dates back to over 100 years ago. Today we are
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Listening & Speaking
LTask 5-2

one of the 50 largest companies in the UK. More than 20,000 of our employees build and _______ manage power and water facilities in England, Scotland and Wales. With this __________ information as background, now I would like to come to the topic of my speech today: What new energy technologies are there and where can they take us?

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Writi Writing ng

Task 1
Task 2 Task 3

Task 4

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Task Writing 1
W-

Task 1 Match the envelope items of an English letter with their typical positions.

1. the recipient's address

a. the upper right corner of the envelope

2. the sender’s address

b. the upper left corner of the envelope

3. stamp

c. the middle of the envelope

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Task Writing 2
W-

Task 2 Read Sample 1 and answer the questions below. 1. To which city is the letter going? West Palm Beach. __________________________________________ 2. Who wrote this letter? Liu Fang. __________________________________________ 3. Who is the recipient of the letter? Michael Ryan __________________________________________ 4. What is the recipient’s address? Crescent Finance Company, 502 North Olive __________________________________________ Avenue, West Palm Beach, Florida 33402, U.S.A. __________________________________________ 5. What’s the business title of the recipient? Manager of Human Resources. __________________________________________ 6. What is the sender’s address? China National Machinery Import & Export Corp., 36 __________________________________________ Jianshe Road, Beijing 100065, P. R. China. __________________________________________
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Task Writing 3

W-

Task 3 Read Sample 2 and complete the following sentences.

1. “c/o” on the envelope stands for

“care of” _____________________________
2. ________________ will receive this letter. Jane Ashby

3. ___________________ will open and read this letter. Craig Moor

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Writing

WTask 4

Task 4 Write an envelope for your letter to Tom Jones, who works for Green Technologies as Sales Manager. The company is in New York, at No. 135 on West 20th Street. The zip code is 10011.
Luo Bin 31 Sichuan Rd. Beijing 100035 P. R. China

Tom Jones Sales Manager Green Technologies 135 W 20th St. New York, 10011 U.S.A.

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Mini Mini-project

Work in groups. Set up a company and design the “About Us” page for your company’s website. The page should include your company’s name, logo, profile, management and products. The following sample is provided for your reference.

Work in groups; ● Refer to Business Know-how for company introduction;


Include name, logo, profile, management, products/services, etc.; ● Good time management and cooperation;




In-class presentation.
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age Language Lab Lab Langu

Task 1 Task 2

Task 3
Task 4 Task 5

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Language Lab
LLTask 1

Task 1 Match the words or phrases on the left with their meanings on the right. ( B ) 1. relevant (G ) (F ) (A) (I ) (C) (H ) (E ) (J ) (D ) A. make sth. increase B. closely connected or appropriate to 2. link the matter in hand 3. entrepreneur C. obtain sth. D. keep one’s distance from 4. fuel E. do sth. very well, or much better than 5. popularity most people F. a person who sets up a business 6. acquire G. a connection between one file or 7. feature section and another 8. excel H. a part of sth. that is important I. the quality of being liked or supported 9. tend to by a lot of people 10. stay away from J. be likely to do
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Language Lab
LLTask 2-1

Task 2 Complete the following sentences with the words or phrases from Task 1. Change the form if necessary. entrepreneur one should have a 1. To become a successful ____________, working knowledge about the business he plans to start. link 2. If you click on this __________, it takes you to our flight schedule.

acquired from Owen four years ago. 3. The business was __________ tend to be cooler and drier 4. Summers in the north __________
than in the south. relevant information, we can make 5. Once we have the __________ a decision.
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Language Lab
LLTask 2-2

stay away from the beach 6. Swimmers have been told to _______________ following a shark attack last week. 7. Students with good communication skills will have a better chance to __________ at work. excel popularity has 8. Ever since basketball was invented, its __________ become increasingly higher. 9. Each room in this building has its own special __________. features 10. The area’s rich natural resources have long __________ fueled the Russian economy.

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Language Lab
LLTask 3

Task 3 Complete the passage with following words or phrases. search engine relevant into with links

Since there are now billions of web pages, it is important to know how to search effectively for information on the web. Fortunately, some powerful online with tools are there to help us ____________ this task. The simplest way to find information on the web is to visit a search engine It is quite easy to special site called a ____________. use—you simply go to the homepage of the search engine, into type a few key words ____________ a form, click on a Search button, and then wait a few seconds for your results. The results are provided on your computer screen links as a long list of ____________ to web pages. Then you will have to look through the list to see if the links are relevant ____________ to your search.
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Language Lab
LLTask 4-1

Task 4 Rewrite the following sentences after the models.
Model 1: It appeared that the technique was successful. The technique appeared to be successful. 1. It appears that the wheels are going backwards when a car is speeding. The wheels appear to be going backwards when a car is speeding. 2. It appears that everyone is talking about Google Earth these days. Everyone appears to be talking about Google Earth these days. 3. It appeared that no one had noticed his sadness. No one appeared to have noticed his sadness.
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Language Lab
LLTask 4-2

Model 2: Page had an idea. The idea was that this could be achieved by examining the relationships between web pages. Page had an idea that this could be achieved by examining the relationships between web pages. 1. An idea is that humans might be cloned someday. Most people don’t like the idea. Most people don’t like the idea that humans might be cloned someday. 2. The fact is that we don’t have enough money. But you are trying to cover it up. But you are trying to cover up the fact that we don’t have enough money. 3. The fact is that the goods have been damaged. We have to accept it. We have to accept the fact that the goods have been damaged.
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Unit 1 Organization

Language Lab
LLTask 5-1

Task 5 Translate the following into English using the given words or expressions. 1. 这一切不是一朝一夕可以实现的。(achieve) All this cannot be achieved overnight. 2. 下午六点钟左右体育馆通常很忙。(tend to) The gym tends to get very busy at around 6 o’clock in the afternoon. 3. 这个地区现在不安全,还是远离它为好。(stay away from) This area is not safe at the moment, so it’s better to stay away from it. 4. 就销售而言,他们是该地区五大超市之一。(in terms of) They are one of the top five supermarkets in the area in terms of sales.
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Unit 1 Organization

Language Lab
LLTask 5-2

5. 这间房既要作卧室又得作客厅。(serve as) This room has to serve as both bedroom and living room. 6. 生产部负责监督这个项目的进展。(monitor) The production department is responsible for monitoring the progress of this project. 7. 上个月经理忙于一项对营销活动的研究工作。(be involved in) The manager was involved in a research on marketing activities last month.

8. 现在许多大公司都利用网站来推销他们的产品和服务。(promote)
Many big companies now use websites to promote their products and services.
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新职业英语

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