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罗宾斯 管理学第九版英文版PPTManagement-10


ninth edition

STEPHEN P. ROBBINS

MARY COULTER

Chapter

10
? 2007 Prentice Hall, Inc. All rights reserved.

Organizational Structure and Design

PowerPoint Presentation by Charlie Cook The University of West Alabama

LEARNING OUTLINE
Follow this Learning Outline as you read and study this chapter.

Defining Organizational Structure
? Discuss the traditional and contemporary views of work specialization, chain of command, and span of control. ? Describe each of the five forms of departmentalization.

? Explain cross-functional teams.
? Differentiate, authority, responsibility, and unity of command. ? Tell what factors influence the amount of centralization and decentralization. ? Explain how formalization is used in organizational design.

? 2007 Prentice Hall, Inc. All rights reserved.

10–2

L E A R N I N G O U T L I N E (cont’d)
Follow this Learning Outline as you read and study this chapter.

Organizational Design Decisions
? Contrast mechanistic and organic organizations. ? Explain the relationship between strategy and structure. ? Tell how organizational size affects organizational design.

? Discuss Woodward’s findings on the relationship of technology and structure.
? Explain how environmental uncertainty affects organizational design.

? 2007 Prentice Hall, Inc. All rights reserved.

10–3

L E A R N I N G O U T L I N E (cont’d)
Follow this Learning Outline as you read and study this chapter.

Common Organizational Designs
? Contrast the three traditional organizational designs. ? Explain team, matrix, and project structures. ? Describe the design of virtual and network organizations.

? Discuss the organizational design challenges facing managers today.

? 2007 Prentice Hall, Inc. All rights reserved.

10–4

Defining Organizational Structure
? Organizational Structure
? The formal arrangement of jobs within an organization.

? Organizational Design
? A process involving decisions about six key elements:
? ? ?

Work specialization Departmentalization Chain of command

?
? ?

Span of control
Centralization and decentralization Formalization
10–5

? 2007 Prentice Hall, Inc. All rights reserved.

Exhibit 10–1 Purposes of Organizing

? Divides work to be done into specific jobs and departments. ? Assigns tasks and responsibilities associated with individual jobs. ? Coordinates diverse organizational tasks. ? Clusters jobs into units. ? Establishes relationships among individuals, groups, and departments. ? Establishes formal lines of authority. ? Allocates and deploys organizational resources.
? 2007 Prentice Hall, Inc. All rights reserved. 10–6

Organizational Structure
? Work Specialization
? The degree to which tasks in the organization are divided into separate jobs with each step completed by a different person. ? Overspecialization can result in human diseconomies from boredom, fatigue, stress, poor quality, increased absenteeism, and higher turnover.

? 2007 Prentice Hall, Inc. All rights reserved.

10–7

Departmentalization by Type
? Functional
? Grouping jobs by functions performed

? Process
? Grouping jobs on the basis of product or customer flow

? Product
? Grouping jobs by product line

? Customer
? Grouping jobs by type of customer and needs

? Geographical
? Grouping jobs on the basis of territory or geography

? 2007 Prentice Hall, Inc. All rights reserved.

10–8

Exhibit 10–2

Functional Departmentalization

? Advantages
? Efficiencies from putting together similar specialties and people with common skills, knowledge, and orientations ? Coordination within functional area ? In-depth specialization ? Disadvantages ? Poor communication across functional areas ? Limited view of organizational goals
? 2007 Prentice Hall, Inc. All rights reserved. 10–9

Exhibit 10–2 (cont’d)

Geographical Departmentalization

? Advantages ? More effective and efficient handling of specific regional issues that arise ? Serve needs of unique geographic markets better ? Disadvantages ? Duplication of functions ? Can feel isolated from other organizational areas

? 2007 Prentice Hall, Inc. All rights reserved.

10–10

Exhibit 10–2 (cont’d)

Product Departmentalization

+ + + – –

Allows specialization in particular products and services Managers can become experts in their industry Closer to customers Duplication of functions Limited view of organizational goals

? 2007 Prentice Hall, Inc. All rights reserved.

10–11

Exhibit 10–2 (cont’d)

Process Departmentalization

+ More efficient flow of work activities – Can only be used with certain types of products

? 2007 Prentice Hall, Inc. All rights reserved.

10–12

Exhibit 10–2 (cont’d)

Customer Departmentalization

+ Customers’ needs and problems can be met by specialists

- Duplication of functions
- Limited view of organizational goals

? 2007 Prentice Hall, Inc. All rights reserved.

10–13

Organization Structure (cont’d)
? Chain of Command
? The continuous line of authority that extends from upper levels of an organization to the lowest levels of the organization and clarifies who reports to who.

? 2007 Prentice Hall, Inc. All rights reserved.

10–14

Organization Structure (cont’d)
? Authority
? The rights inherent in a managerial position to tell people what to do and to expect them to do it.

? Responsibility
? The obligation or expectation to perform.

? Unity of Command
? The concept that a person should have one boss and should report only to that person.

? 2007 Prentice Hall, Inc. All rights reserved.

10–15

Organization Structure (cont’d)
? Span of Control
? The number of employees who can be effectively and efficiently supervised by a manager. ? Width of span is affected by:
?

Skills and abilities of the manager

?
? ? ? ? ?

Employee characteristics
Characteristics of the work being done Similarity of tasks

Complexity of tasks
Physical proximity of subordinates Standardization of tasks

? 2007 Prentice Hall, Inc. All rights reserved.

10–16

Exhibit 10–3

Contrasting Spans of Control

? 2007 Prentice Hall, Inc. All rights reserved.

10–17

Organization Structure (cont’d)
? Centralization
? The degree to which decision-making is concentrated at a single point in the organizations.
?

Organizations in which top managers make all the decisions and lower-level employees simply carry out those orders.

? Decentralization
? Organizations in which decision-making is pushed down to the managers who are closest to the action.

? Employee Empowerment
? Increasing the decision-making authority (power) of employees.

? 2007 Prentice Hall, Inc. All rights reserved.

10–18

Exhibit 10–4

Factors that Influence the Amount of Centralization

? More Centralization
? Environment is stable. ? Lower-level managers are not as capable or experienced at making decisions as upper-level managers. ? Lower-level managers do not want to have a say in decisions.

? Decisions are relatively minor.
? Organization is facing a crisis or the risk of company failure. ? Company is large.

? Effective implementation of company strategies depends on managers retaining say over what happens.

? 2007 Prentice Hall, Inc. All rights reserved.

10–19

Exhibit 10–4 (cont’d) Factors that Influence the Amount of Centralization

? More Decentralization
? Environment is complex, uncertain. ? Lower-level managers are capable and experienced at making decisions. ? Lower-level managers want a voice in decisions.

? Decisions are significant.
? Corporate culture is open to allowing managers to have a say in what happens. ? Company is geographically dispersed. ? Effective implementation of company strategies depends on managers having involvement and flexibility to make decisions.

? 2007 Prentice Hall, Inc. All rights reserved.

10–20

Organization Structure (cont’d)
? Formalization
? The degree to which jobs within the organization are standardized and the extent to which employee behavior is guided by rules and procedures.
Highly formalized jobs offer little discretion over what is to be done. ? Low formalization means fewer constraints on how employees do their work.
?

? 2007 Prentice Hall, Inc. All rights reserved.

10–21

Organizational Design Decisions
? Mechanistic Organization
? A rigid and tightly controlled structure
? ? ?

? Organic Organization
? Highly flexible and adaptable structure
? ? ?

High specialization Rigid departmentalization Narrow spans of control

Non-standardized jobs Fluid team-based structure Little direct supervision

?
?

High formalization
Limited information network (downward) Low decision participation

?
?

Minimal formal rules
Open communication network Empowered employees

?

?

? 2007 Prentice Hall, Inc. All rights reserved.

10–22

Exhibit 10–5

Mechanistic versus Organic Organization

? High specialization ? Rigid departmentalization

? Cross-functional teams ? Cross-hierarchical teams

? Clear chain of command
? Narrow spans of control ? Centralization

? Free flow of information
? Wide spans of control ? Decentralization

? High formalization

? Low formalization

? 2007 Prentice Hall, Inc. All rights reserved.

10–23

Contingency Factors
? Structural decisions are influenced by:
? Overall strategy of the organization
?

Organizational structure follows strategy. Firms change from organic to mechanistic organizations as they grow in size. Firms adapt their structure to the technology they use. Dynamic environments require organic structures; mechanistic structures need stable environments.

? Size of the organization
?

? Technology use by the organization
?

? Degree of environmental uncertainty
?

? 2007 Prentice Hall, Inc. All rights reserved.

10–24

Contingency Factors (cont’d)
? Strategy Frameworks:
? Innovation
?

Pursuing competitive advantage through meaningful and unique innovations favors an organic structuring.

? Cost minimization
?

Focusing on tightly controlling costs requires a mechanistic structure for the organization.
Minimizing risks and maximizing profitability by copying market leaders requires both organic and mechanistic elements in the organization’s structure.

? Imitation
?

? 2007 Prentice Hall, Inc. All rights reserved.

10–25

Contingency Factors (cont’d)
? Strategy and Structure
? Achievement of strategic goals is facilitated by changes in organizational structure that accommodate and support change.

? Size and Structure
? As an organization grows larger, its structure tends to change from organic to mechanistic with increased specialization, departmentalization, centralization, and rules and regulations.

? 2007 Prentice Hall, Inc. All rights reserved.

10–26

Contingency Factors (cont’d)
? Technology and Structure
? Organizations adapt their structures to their technology. ? Woodward’s classification of firms based on the complexity of the technology employed:
?
? ?

Unit production of single units or small batches
Mass production of large batches of output Process production in continuous process of outputs

? Routine technology = mechanistic organizations
? Non-routine technology = organic organizations

? 2007 Prentice Hall, Inc. All rights reserved.

10–27

Exhibit 10–6

Woodward’s Findings on Technology, Structure, and Effectiveness

? 2007 Prentice Hall, Inc. All rights reserved.

10–28

Contingency Factors (cont’d)
? Environmental Uncertainty and Structure
? Mechanistic organizational structures tend to be most effective in stable and simple environments. ? The flexibility of organic organizational structures is better suited for dynamic and complex environments.

? 2007 Prentice Hall, Inc. All rights reserved.

10–29

Common Organizational Designs
? Traditional Designs
? Simple structure
?

Low departmentalization, wide spans of control, centralized authority, little formalization

? Functional structure
?

Departmentalization by function – Operations, finance, human resources, and product research and development Composed of separate business units or divisions with limited autonomy under the coordination and control the parent corporation.

? Divisional structure
?

? 2007 Prentice Hall, Inc. All rights reserved.

10–30

Exhibit 10–7

Strengths and Weaknesses of Traditional Organizational Designs

? 2007 Prentice Hall, Inc. All rights reserved.

10–31

Exhibit 10–8

Contemporary Organizational Designs

Team Structure
? What it is: ? Advantages: ? Disadvantages: A structure in which the entire organization is made up of work groups or teams. Employees are more involved and empowered. Reduced barriers among functional areas. No clear chain of command. Pressure on teams to perform.

Matrix-Project Structure What it is: A structure that assigns specialists from different functional areas to work on projects but who return to their areas when the project is completed. Project is a structure in which employees continuously work on projects. As one project is completed, employees move on to the next project. Fluid and flexible design that can respond to environmental changes. Faster decision making. Complexity of assigning people to projects. Task and personality conflicts.

? Advantages: ? Disadvantages:

? 2007 Prentice Hall, Inc. All rights reserved.

10–32

Exhibit 10–8 (cont’d)
Boundaryless Structure
What it is:

Contemporary Organizational Designs

A structure that is not defined by or limited to artificial horizontal, vertical, or external boundaries; includes virtual and network types of organizations. Highly flexible and responsive. Draws on talent wherever it’s found.. Lack of control. Communication difficulties..

? Advantages: ? Disadvantages:

? 2007 Prentice Hall, Inc. All rights reserved.

10–33

Organizational Designs (cont’d)
? Contemporary Organizational Designs
? Team structures
?

The entire organization is made up of work groups or selfmanaged teams of empowered employees.

? Matrix and project structures
?

Specialists from different functional departments are assigned to work on projects led by project managers.
Matrix and project participants have two managers.

? ?

In project structures, employees work continuously on projects; moving on to another project as each project is completed.

? 2007 Prentice Hall, Inc. All rights reserved.

10–34

Exhibit 10–9

An Example of a Matrix Organization

? 2007 Prentice Hall, Inc. All rights reserved.

10–35

Organizational Designs (cont’d)
? Contemporary Organizational Designs (cont’d)
? Boundaryless Organization
?

An flexible and unstructured organizational design that is intended to break down external barriers between the organization and its customers and suppliers. Removes internal (horizontal) boundaries: – Eliminates the chain of command – Has limitless spans of control – Uses empowered teams rather than departments

?

?

Eliminates external boundaries: – Uses virtual, network, and modular organizational structures to get closer to stakeholders.

? 2007 Prentice Hall, Inc. All rights reserved.

10–36

Removing External Boundaries
? Virtual Organization
? An organization that consists of a small core of full-time employees and that temporarily hires specialists to work on opportunities that arise.

? Network Organization
? A small core organization that outsources its major business functions (e.g., manufacturing) in order to concentrate what it does best.

? Modular Organization
? A manufacturing organization that uses outside suppliers to provide product components for its final assembly operations.

? 2007 Prentice Hall, Inc. All rights reserved.

10–37

Today’s Organizational Design Challenges
? Keeping Employees Connected
? Widely dispersed and mobile employees

? Building a Learning Organization ? Managing Global Structural Issues
? Cultural implications of design elements

? 2007 Prentice Hall, Inc. All rights reserved.

10–38

Organizational Designs (cont’d)
? The Learning Organization
? An organization that has developed the capacity to continuously learn, adapt, and change through the practice of knowledge management by employees. ? Characteristics of a learning organization:
?

An open team-based organization design that empowers employees
Extensive and open information sharing Leadership that provides a shared vision of the organization’s future, support and encouragement A strong culture of shared values, trust, openness, and a sense of community.

? ?

?

? 2007 Prentice Hall, Inc. All rights reserved.

10–39

Terms to Know
? ? ? ? ? ? ? ? ? ? ? ? ? organizing organizational structure organizational design work specialization departmentalization functional departmentalization product departmentalization geographical departmentalization process departmentalization customer departmentalization cross-functional teams chain of command authority ? ? ? ? ? ? ? ? ? ? ? ? ? ? responsibility unity of command span of control centralization decentralization employee empowerment formalization mechanistic organization organic organization unit production mass production process production simple structure functional structure
10–40

? 2007 Prentice Hall, Inc. All rights reserved.

Terms to Know
? ? ? ? ? ? ? ? ? divisional structure team structure matrix structure project structure boundaryless organization virtual organization network organization learning organization organizational chart

? 2007 Prentice Hall, Inc. All rights reserved.

10–41


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